SANLORENZO CHARTS BOLD STRATEGIC COURSE WITH THREE WORLD PREMIERS AT CANNES YACHTING FESTIVAL
- Sanlorenzo opens the European boat show season by marking 20 years of visionary
leadership and sustained growth under Massimo Perotti. - Strategic update outlines Sanlorenzo’s vision for continued expansion, constant product
innovation, and cultural leadership in contemporary yachting. - At Cannes, Sanlorenzo presents 10 yachts in Vieux-Port — the most complete and
coveted monobrand portfolio in yachting — headlined by three global premieres (SL110A,
SX120, SD132) and spanning nearly 300 metres in total length. - Sanlorenzo confirms its new flagship, the 74Steel, will touch the water in October 2025,
and a unique heritage-meets-technology new concept to be unveiled before year-end. - Brand reaffirms its pioneering ‘Road to 2030’ pathway, detailing progress toward bi-fuel
green methanol propulsion on 50 X-Space, to launch before the decade’s end.
Sanlorenzo returns to the Cannes Yachting Festival with a clear message of momentum, vision, and evolution. The brand opens the European boat show season by marking the 20th anniversary of Massimo Perotti’s transformative leadership. A two-decade journey redefining Sanlorenzo as a global benchmark in made-to-measure yacht building, innovation, and Italian mastery.
On the eve of the festival, Mr Perotti presented Sanlorenzo’s strategic priorities as his leadership enters a third decade, outlining a dynamic future built on sustainable growth, continuous design innovation and cultural
leadership positioning Sanlorenzo not only as a creator of exceptional yachts, but as a brand shaping the future
of contemporary luxury.
The statement of intent comes as Sanlorenzo reports strong financial results for the first-half of 2025, underscoring the strength of its brand and resilience of its unique business model. Net revenues from new yachts reached € 454 million in H1 2025, up 9.4% year-on-year. EBITDA rose by 8.5% to € 80.5 million, with a margin of 17,7%. The company confirmed a robust order backlog of €1.44 billion as of 30 June, reflecting continued demand
across the segment above 30 mt of its Yacht and Superyacht business units, as well as strong momentum from
recent acquisitions, including Sanlorenzo’s strategic entry into sailing with Nautor Swan.
Having reconfirmed its financial guidance for 2025, the company is targeting annual revenues of circa €1 billion
for the first time — a step-change from €42 million in 2004 when Mr Perotti joined, ahead of taking over the
company in 2005.
“The stability and measured growth achieved in the first-half of 2025 reflect the resilience of Sanlorenzo, the
strength of our brand, and the timeless desirability of our yachts. Our order intake — particularly for yachts of 30
metres and above — confirms the vitality of our made-to-measure philosophy, our scarcity-driven model, and the
success of our strategic entry into sailing with Nautor Swan. These values, combined with innovation, remain the
essence of our Maison.” said Massimo Perotti, Chairman & Chief Executive Officer, Sanlorenzo.
“Here in Cannes, we’re proud to debut three new Sanlorenzo yachts, alongside new launches from Nautor Swan
and Bluegame, presenting the most complete and coveted monobrand portfolios in their segments. Further
premieres will follow in the final quarter – including a new concept for Sanlorenzo that embodies our pursuit of
everlasting beauty and innovation, and the first delivery of the 74Steel – our largest yacht ever crafted, and a
milestone embodying Sanlorenzo’s position at the pinnacle of the category
In Cannes, Sanlorenzo showcases a fleet of 10 yachts in Vieux-Port, reaffirming its unique position as the most
complete and coveted monobrand portfolio in yachting today. Leading this fleet are three world-premieres: the
daring SX120, the architectural asymmetrical SL110A, and the majestic SD132, making its maiden public debut.
The new flagship of Sanlorenzo’s innovative crossover range, SX120 is a yacht that combines an explorer’s spirit
with the luxury of a flybridge. Designed by Zuccon International Project with interiors by Piero Lissoni (Lissoni &
Partners), this vessel features clean lines and expansive open spaces that define its sporty silhouette, while the
interiors maintain a refined and versatile layout.
SL110A introduces a new architectural concept to the world of yachting, representing the latest evolution of
Sanlorenzo’s acclaimed asymmetric line and redefining the very notion of a 33-meter yacht. This model offers
more spacious and luminous interiors, a seamless flow between indoor and outdoor spaces, and a deeper
connection with the sea. The wide-body owner’s suite provides panoramic views, direct access to the forward
pool, and a private pathway through the yacht. With exterior design by Zuccon International Project and interiors
by Piero Lissoni, the SL110A is an elegant synthesis of form, function, and innovation, reaching a top speed of 27
knots.
Completing the trilogy of premieres is SD132, the largest composite yacht ever built by Sanlorenzo. Measuring
40.7 meters with 420 GT of interior volume, it offers extraordinary space. The yacht features a reconfigured beach
club with rotating terraces that create a continuous flow from the cockpit to the sea. A forward sunbathing area
with a transparent pool, an 85-square-meter flybridge, and a side garage with transverse launching complete the
experience. Designed by Zuccon International Project, SD132 embodies both the evolution and mastery of
Sanlorenzo’s semi-displacement tradition.
Alongside these debuts, Sanlorenzo presents SP92, SL86A, SL90A, SD90, SD96, SX100, and SX88, representing the full breadth of the Maison’s most iconic lines, which are further expanded by compelling offering of Nautor Swan
and Bluegame.
Bluegame will also premiere the BGF45, a revolutionary multihull with a foil-assisted system, bringing to the
market technology inspired by BGH-HSV, the hydrogen-powered tender created for the 2024 America’s Cup.
Further demonstrating Bluegame’s renowned ingenuity, BGF45 marks a major advancement in the multihull
segment, achieving outstanding results through strategic collaborations with Mario Caponnetto and Francis
Hueber, and partnerships with industry leaders such as Volvo, Garmin, and Siemens.
One year on from its integration as a proud part of the Sanlorenzo family, the next era for Nautor Swan is also to
be outlined in Cannes, where it will present the Swan 51, bringing its expertise in performance sailing to the
competitive 50-foot segment. Measuring 15.5 meters, the Swan 51 becomes the smallest model in the Swan
performance cruiser line. Developed from the experience of over 70 yachts built between 14,6 and 16,8 meters
since 2019, the design features a mast positioned closer to the keel for improved balance. The return of an icon,
the model inherits the legacy of the original Swan 51 from 1981, the first collaboration between Swan and
designer German Frers.
Innovation at the core Sanlorenzo confirmed that in October in La Spezia, Italy, it will launch the first 74 Steel hull – the largest yacht ever built by the shipyard, and a new flagship not just in scale but in design, personalization and construction quality, reinforcing Sanlorenzo’s leadership at the pinnacle of the superyacht category.
Sanlorenzo is also preparing to unveil an extraordinary project, born from the fusion of tradition and technology,
and poised to herald a new chapter in the history of Italian yachting, for an exclusive audience. The unique
creation, deemed by Sanlorenzo as a tribute to the entire Italian nautical shipbuilding and still closely held in
secrecy, embodies the deepest essence of Sanlorenzo’s vision: a luxury expressed through understatement,
innovation, and excellence.
Sustainability is another core element of Sanlorenzo’s vision, with a track record for investing in innovative
solutions from green methanol fuel cells with the 50Steel, to hydrogen-powered tenders with Bluegame.
Through its “Road to 2030” sustainability pathway, Sanlorenzo has set a clear goal: to lead the industry toward
the creation of the first bi-fuel engine yacht, capable of reducing emissions by 70%.
Sanlorenzo today confirmed that technology for the 50 X-Space, the first yacht with a green methanol bi-fuel
engine, is now in place, demonstrating once again to be ahead of the curve with its technology-led propulsion
system offerings. Seeking to introduce this innovation at a time when it can deliver the most impact, Sanlorenzo
is strategically adjusting the market launch from 2027 to later in the decade, when it expects the availability of
green methanol – and the required surrounding infrastructure to be more widely available.
In line with the strategic vision guiding the brands within its universe, the upcoming months will see the
presentation of new projects that strengthen the Maison’s presence across all market segments. Among them,
BGX83, the flagship of Bluegame, the expansion of Sanlorenzo’s asymmetric range, and new concepts for Nautor
Swan. These initiatives highlight Sanlorenzo’s ability to combine its collective knowledge and expertise to create
innovative and distinctive products.
A champion of culture and community Speaking in Cannes, Mr Perotti reiterated Sanlorenzo’s continued international role as a creator and promoter of the finest expressions of Italian culture, art and design. A commitment further expanded through the opening of Casa Sanlorenzo in Venice during the first edition of Venice Climate Week, the brand’s new hub for art, culture and sustainability under the banner of Sanlorenzo Arts.
Casa Sanlorenzo’s artistic programme officially commenced on 1st September, with its inaugural exhibition,
Breathtaking, conceived and created by internationally renowned photographer Fabrizio Ferri. The installation is
a powerful reflection on plastic and microplastic pollution in the oceans, underscoring its lethal consequences for
marine and human life an issue Sanlorenzo is committed to addressing.
