PERSHING CELEBRATES 40 YEARS OF HISTORY AND INNOVATION IN THE MAGNIFICENT SETTING OF CAPRI
An exclusive and unforgettable event set against the spectacular backdrop of Capri’s majestic Faraglioni rock formations and the crystal clear waters of the Gulf of Naples. Pershing celebrated its 40th anniversary with three magnificent days of pure emotion, featuring adventures at sea on board Pershing yachts and evenings immersed in the excellence of the most renowned restaurants on the island and along the coast.
“Celebrating Pershing’s 40th anniversary in Capri – a unique island in the very heart of the Mediterranean – had a special meaning. Capri is pure beauty, like our boats, and the ideal setting for an extraordinary event that brought together entertainment, innovation and passion. Against a breathtaking natural backdrop, we told the story of an adventure lived in the fast lane: 40 years of incomparable style, comfort and thrilling performance. Emotions that only owners at the helm of a Pershing can truly understand. This event will live forever in the eyes and memories of everyone who was there, and above all in the glorious history of our brand,” said Ferretti Group CEO Alberto
Galassi.
For this unmissable event, which was endorsed by the Municipality of Capri, owners from all corners of the globe came together to pay tribute to the appeal of a brand that continues to revolutionise yachting. They also included new Pershing enthusiasts, such as Formula 1 driver George Russell, who recently became the owner of a fantastic Pershing 6X.
There were many memorable moments and opportunities for socialising: the event got off to a great early evening start with the presentation of the new Pershing GTX70, announced by a spectacular light show featuring 300 drones, which guests were able to admire from the restaurant “La Canzone del Mare”, where guest star Gianluigi Lembo of “Anema e Core” gave a live performance. The following day, guests had lunch in Nerano, at Antonio Mellino’s famous “Quattro Passi”, while in the evening there were two dinner venues, both in Capri and both booked entirely for the event: the historic “Il Riccio” and chef Franco Pepe’s signature pizzeria and seafront restaurant “a-Ma-Re Capri”.
Making the 40th anniversary even more memorable, Pershing owners took to the turquoise waters around Capri, offering a breathtaking spectacle featuring first and foremost Pershing 6Xs, 7Xs and 8Xs, famous for their sporty styling and extraordinary performance, alongside the more recent range of Sport Utility Yachts, with Pershing GTX116 and 2025 novelty Pershing GTX70.
International private aviation leader Flexjet was also a partner at the event. Guests were pampered with fine wines from Marchesi Antinori, while Murphy&Nye presented the brand’s new capsule collection and the Owner Set created for Pershing’s 40th anniversary. Rounding out the line-up of partners was Seabob with its incredible water sleds.
From the prestigious vantage point of its first 40 years of history, Pershing looks to the future with the certainty that it will always be a key player in yacht innovation, staying true to the brand’s DNA: cutting-edge design, luxurious comfort and high performance.
