Panerai Traits: Discovering the Purest Design with Costa Voyatziz

Costas Voyatzis is the star of the second film in the series Panerai Traits, the digital exploration of the Panerai identity told through the stories of four personalities who describe their passions and convey their talents in the areas that are emblematic of the brand: LUCE (light), DESIGN, MARE (sea) and INNOVAZIONE (innovation).

Costas Voyatzis is the founder of Yatzer, one of the most important international websites for enthusiasts of DESIGN, and he tells his story and describes his activities as an explorer of the purest design in a short film shot in Milan, the city which year by year continues to consolidate its role as the world capital of this Italian excellence. On his wrist, he wears a watch of classic Panerai design, simple but at the same time distinctive and iconic: the Radiomir 1940 3 Days Automatic (PAM00572). Designed and created for underwater military use, and therefore solid and strong, with every detail perfectly performing the function for which it was designed, the Panerai watch has simple, minimalist lines which have enabled it to acquire the status of an icon of international high quality watchmaking.

The video and the photographs associated with the journey of Costas Voyatzis into the world of design will be posted on the site and on the social media channels of Yatzer and Panerai. They will also be available on the dedicated site www.paneraitraits.com, containing all the content of the project which is gradually outlining the traits of the Panerai identity, with the hashtag #paneraitraits.

After the chapter on light, involving the American photographer Jason M. Peterson, another trait of the Panerai identity is explored with Costas Voyatzis. The next chapters will appear on 20 March 2018, with a great international protagonist of the world of the sea, and on 9 April 2018, with a remarkable talent balancing tradition and great innovation.