TAG HEUER DESIGNED TO WIN
Following on from a long line of iconic advertising, TAG Heuer is please to present its latest brand campaign: Design to WIN. Distilling the essential codes of the company today, it tells the story of mental strength, high stakes performance in the moment of truth, resilience, discipline and relentless pursuit of victory, an inspiring summary of TAG Heuer in it’s 165th year at the cutting edge of avant-garde innovation.
The new line takes direct inspiration from TAG Heuer ambassador Ayrton Senna, who in 1990 gave a famous interview during which is said. “i’m not designed to come second or third, I’m designed to win.” This guiding philisophy is the North Star for the next chapter in the history of TAG Heuer.
Empowering everyone to invent beyond knowledge, surpass their very way, to go beyond our physical capacity, to conquer their fears, these new ideals are at the centre of TAG Heuer today and give the company the direction for the future. Fundamentally, Tag Heuer celebrated the extraordinary potential in all human being to surpass their own limits and reach their wildest ambitions. Designed to Win encapsulates the very essence of the kairos, the defining, critical moment of truth that is so important in the universe of TAG Heuer.
