Officine Panerai “Supporting Partner” at DIBS 2016
With its strong association to the world of the sea and its passion for creating high precision timepieces, Officine Panerai, has announced its participation at the Dubai International Boat Show2016as the VIP ‘Supporting Partner’for the seventh consecutive year. TheDIBS is established as the MENA region’s number one marine luxury, leisure & lifestyle industry event. It will be celebrating its 23rd Anniversary and will take place at the Dubai International Marine Club, Mina Seyahi, from March 1stto March 5th, 2016.
OfficinePanerai’s involvement in the show is a natural extension of the brand’s rich heritage and relation to the sea which goes back to the 1930’s when Officine Panerai supplied the Royal Italian Navy with sophisticated and high precision devices for underwater military use.
As the ‘Supporting Partner’ of the show, Panerai will have a presence in the VIP Majiliscreating a marine like atmosphere inspired by the Panerai Classic Yacht Challenge, the international circuit of regattas reserved for classic and vintage sailing boats, sponsored by Panerai since 2005. VIPs & Watch aficionados will have the opportunity to view Panerai’slatest sophisticatedtimepieces launched in Geneva last January 2016 during the Salon international de la haute horlogerie.
The Dubai International Boat Show provides an ideal regional platform to showcase the latest news from the maritime world. The event attracts a regional audience of boat connoisseurs, sea lovers & collectors; all gathered to discover and experience the latest from the nautical industry.
Partnering with this powerful event emphasizes Panerai’s historical lineage and tradition of being related to the sea and proves its position as a renowned haute horlogerie sports watch brand.
