INVICTUS YACHT AND HAIER: REDEFINING ONBOARD COMFORT
The partnership made its debut aboard the Invictus TT460 Shell Edition, an even more exclusive version of the former Aschenez Group flagship TT460. Developed in collaboration with designer Fabio Rotella and brought to life by Atelier Invictus, the yacht introduces a fresh vision of both interior and exterior spaces. Completing this reinterpretation is the integration of Haier products on board: the globally renowned home appliance brand that shares with Invictus Yacht a common pursuit of beauty, innovation and technological excellence.
Two brands, One vision Though they come from different industries, the two brands are united by a shared set of values. At the core is a strong customer-first philosophy, driven by technology and expressed through design, backed by significant investment in research and development. The result is a tangible improvement in onboard quality of life one where aesthetics play as central a role as premium materials, build quality and long-term reliability.
Both companies ultimately share the same goal: deepening the trust of their owners and customers, while reinforcing the strength and identity of their respective brands.
“The partnership with Invictus Yacht is rooted in a shared vision: both brands place innovation, design and the quality of experience at the heart of everything they do, turning technology into a means of meaningfully enhancing everyday life. For Haier, engineering excellence, innovation and research are the cornerstones of our growth. Ongoing investment in R&D and in the development of advanced technologies has established us as a global leader in home appliances and smart home solutions. Through this collaboration, we aim to bring this expertise into the premium yachting sector, helping to redefine onboard comfort through connected, efficient solutions that integrate seamlessly into living spaces. The project reflects a contemporary interpretation of luxury, personalisation and sustainability, shaping a new vision of bespoke, exclusive experiences,” says Emiliano Garofalo, Country Manager of Haier Italia.
There was no better stage than Milan Design Week 2026, the international event that turns the city into the global capital of design, to unveil this collaboration and show how technology can be integrated seamlessly into people’s passions and lifestyles.
At the Fuorisalone, within the spaces of Superstudio Maxi, the TT460 Shell Edition was presented as a yacht redefining what luxury at sea can mean. Designed for owners who refuse to compromise on onboard living, the yacht was equipped with Haier solutions that reflect a new approach to life on board and a shared ambition: redefining comfort through intelligent integration, where technology elevates every moment at sea.
“Working with Haier is the natural evolution of our research into innovative materials and solutions, work that allowed us to shape a new version of the TT460, perfectly in tune with today’s market demands for innovation and sustainability. This is the first step in a broader rethinking of the entire Invictus Yacht Premium Collection, where Haier solutions will become a defining presence,” says Rosario Alcaro, CEO of Aschenez Group.
Living with Haier on board across the Premium Collection, Haier solutions integrate naturally into each model and layout, contributing to a complete onboard experience that is fully aligned with the philosophy of the range. The offering includes induction cooktops for both indoor and outdoor areas, refrigerators, microwave ovens and a range of optional extras that open up further personalisation from washer-dryers and cabin and saloon TVs to small appliances.
“Like Invictus Yacht, Haier has a strong international outlook and represents excellence in its sector worldwide,” says Valentina Procopio, Head of Marketing at Invictus Yacht. “Both brands share a vision rooted in sustainability and smart efficiency, a vision that champions excellence, durability, build quality and responsible innovation.”
Through this partnership, Invictus Yacht further enriches its value proposition, pairing the luxury, exclusivity and craftsmanship of its yachts with Haier’s technological accessibility, smart ecosystem and innovative capabilities.
The Invictus Yacht Premium Collection built for owners who see their yacht as an expression of elegance, strength and refined taste, every model in the Premium Collection reflects a design philosophy where quality is non-negotiable and no detail is overlooked.
The TT460 Shell Edition is the first model to emerge from this new collection, but the entire range will progressively benefit from this evolution, with Haier appliances becoming one of its defining features. From the entry-level TT420 to the new flagships ST550 and TT550, including the well-established TT460, each model will receive bespoke enhancements curated by Atelier Invictus, always with the same goal: turning each owner’s vision into a yacht that is truly their own.
The construction philosophy across the range is defined by a constant search for materials that balance aesthetics, innovation and responsibility. Among the latest developments are lightweight, recyclable structural honeycomb panels, now used for below-deck walls in place of traditional wood. This significantly reduces overall weight while improving performance, efficiency and sustainability. Combined with high-performance eco-friendly finishes and new living concepts designed to enhance comfort and atmosphere, these materials speak to an evolved vision of nautical luxury contemporary, responsible and deeply rooted in a love of the sea.
