Zenith watches launch

Arab-themed search engine “YaArabi” launches in the presence of its strategic partners, Zenith watches

A press conference was recently held at the Emirates Towers in Dubai to launch YaArabi, the first electronic search engine with smart and secure e-technology. The innovative search engine was revealed in the presence of its strategic partner, esteemed Swiss watchmaker Zenith watches. Zenith’s Regional Brand Director Georges Bechara was present at the launch on behalf of the brand along with the CEO and founder of “YaArabi,” Mr. Abdel Rahman Tahboub.  The event also witnessed the attendance of numerous celebrities and elite media people, including renowned Emirati artist, Hussein Al Jassmi who has been named the brand ambassador of “YaArabi.” Speaking out on the occasion, Georges Bechara said, “We are honored to partner with an inimitable search engine that promotes the Arab community and culture and keeps the values ​​of society intact for the future.” He further added, “The Arab world has a rich history and the time has come for us as a nation to encourage the Arab renaissance project and effectively achieve the balance in the flow of information. Zenith has been a proud part of many historic moments such as Felix Baumgartner’s descent from space and now we add another milestone by becoming strategic partners of the much awaited YaArabi.” Inspired by the ideals of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Prime Minister and Vice President of the UAE and Ruler of Dubai, YaArabi is one of the first search engines in history to apply a clean and transparent policy without violating the privacy of any of its users and will provide safe and relevant content. YaArabi aims to get rid of the imbalance in information flow, strengthen the data available on the Internet and be obtainable to Arabs around the world, thereby ensuring that the renaissance project is a success.

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