The initiative aims at reinforcing the points of contact between the brand and its community of fans, the GCC Paneristis which are located around the region in the cities of Jeddah, Riyadh, Manama Dubai and Kuwait.
Panerai teamed up with Khalil Ghorbani the founder of Panerai Central, the digital community of over 372,000 fans which was born out of pure passion for the Florentine luxury watchmaker. With many fans from around the region following and interacting with the platform daily, the collaboration helped the brand to reach its wider community organically.
“It was important for us to visit all these cities in order to strengthen the sense of belonging to the Panerai’s community by engaging our fans towards the brand’s last novelties as the launch of Pam.Guard, an expansive care program developed to enhance customer experience. Eligibility for Pam.Guard is limited to watches purchased no more than two years prior to the program’s launch date” explained Gaby Bitarian, Panerai’s Brand Director for Middle East & India.
The events consisted mainly of casual and intimate gatherings with attendees who were eager to interact with the universe of the brand and to discuss their passion withother Panerai wristwatch enthusiasts.
“The Paneristis are one of the most passionate communities in the watchmaking industry, they liketoshare insights about everything related to the Florentine brand.
A lot of the guests were interacting with meregularly but we never met, when I announced the Roadshow the response was extremely positive as the turnout” said Khalil Ghorbani, founder of Panerai Central.
“Our guests were very happy about how much they enjoyed it. We learned a lot of things about the regional audience. I would also like to thank our partners in the regionwithout whom this roadshow would not have been possible. It is thanks to their support that we are able to create experiences like these,” concluded Gaby Bitarian, Panerai’s Brand Director for Middle East & India.