LVMH Watch Brands Bvlgari, Hublot, Zenith and TAGHeuer Kick Off LVMH Watch Week 2021

Following on the success of the inaugural edition of LVMH Watch Week in Dubai last year, the group’s watchmaking Maisons Bvlgari, Hublot and Zenith are sharing their latest creations and developments with press and clients around the world to start the year on a positive momentum.

For the 2021 edition of LVMH Watch Week, the group’s watchmaking Maisons are creatively combining the convenience of digital meetings using state-of-the-art tools with the hands-on experience of one-to-one physical presentations in 15 countries, offering attendees a seamless, informative and interactive experience to discover the four brands’ latest releases. 

The LVMH Watch Week–2021, is taking place from January 25th to 29th digitally from the various Manufactures.

“Once again we have decided to join forces in order to showcase the strength, innovation and watchmaking skills of the Group’s Watchmaking Brands, Bvlgari, Hublot and Zenith. In a new format due to the current sanitary situation, the Maisons will present digitally their 2021 creations and news. The LVMH Watch Week has proved to be an important “get together” for our industry in order to meet with all our partners beginning of the year and we are very thankful to them for joining us”. Stéphane Bianchi, LVMH Watch and Jewelry Division CEO


Bvlgari new watches launched during the LVMH Watch Week mirror the creative spirit and expertise of the Brand at 360 degrees. Ladies are at the front stage: with its new Serpenti Spiga the Jeweller of Time sublimates its icon meanwhile the supremely refined Diva Pavone underlines the finest métiers d’arts craftsmanship combined to sophisticated mechanisms. Lvcea, finally, pursues its quest of playing with light thanks to a unique tridimensional marquetry mother-of-pearl dial. On the mens side, the cult-watch Octo Finissimo extends its appeal thanks to a satin-polished Chronograph GMT water resistant to 100m. Last, a brand new Minute Repeater movement with 3 hammers is housed in a high-tech Octo Roma case, reinterpretating the Haute Horlogerie in a contemporary expression and confirming Bvlgari Horlogerie at the pinnacle of the ultimate Swiss grandes complications innovations and savoir faire. La bellezza della meccanica is more than ever Bvlgari Horlogerie motto.

“Following LVMH Watch Week in Dubaï and the last August Geneva Watch Days, I am happy to keep alive connection with all of you through technology, even if we all miss to meet physically! Time will come but in the meantime, enjoy Bvlgari’s new creations which express the spirit of the Maison: Jewelry and craftsmanship sensitivity, iconic and bold designs, synthesis of Italian rooted DNA and ultimate Swiss expertise. I am impatient to meet you all around the world in the close future!”–Jean-Christophe Babin, Bvlgari Group CEO.


LVMH Watch Week is an opportunity to launch a series of novelties showcasing Hublot’s philosophy of always being “First, Unique, and Different,” as well as its DNA, the Art of Fusion in watchmaking.

Since 2015, Hublot has mastered the creation and machining of sapphire for its watch cases, including the development of exclusive colours. With the new Big Bang Tourbillon Automatic Orange Sapphire, the brand once again achieves a world-first by adding a completely new shade to its palette of tinted sapphires, combined with an entirely new, redesigned self-winding tourbillon.

“The LVMH Watch Week Dubai in January 2020 was a success for Hublot, especially with the positive response from press and clients on the Big Bang Integral. This year, we are presenting this piece in three new colours of ceramic.

We are proud to partner with the other Maisons of the LVMH Watch Division in order to unveil our first novelties of the year. 

Today, more than ever, we must adapt how we connect with each other, in new and different ways, in particular, digitally. Innovation is key and the release of our Big Bang Tourbillon Automatic Orange Sapphire is the perfect example: new material, new caliber, the perfect expression of Hublot’s Art of Fusion.” Ricardo Guadalupe, Hublot CEO.


Zenith has always accompanied those who ceaselessly move towards reaching their star and turning their dreams into reality. Because some of life’s most decisive moments can happen in a fraction of a second, Zenith is unveiling the new generation of the El Primero calibre with the Chronomaster Sport, allowing for1/10th of a second time measurement in the most legible and intuitive way ever. Modern, sleek and sporty, the Chronomaster Sport is the culmination of over50 years of ingeniously precise Zenith chronographs. 

“While my team and I would have loved to be with all of our friends and partners in person around the world to show you what we’ve been working on, we’re thrilled to share with you both digitally and physically wherever possible a true evolution of a modern Zenith signature piece! The Chronomaster Sport collection sets a new standard of precision, performance and design for the staple Zenith automatic chronograph. We can’t wait for you to touch, feel and experience one of our most significant launches for 2021 in person.”-Julien Tornare, Zenith CEO.

TAG Heuer

“TAG Heuer is just a few days away from a very big announcement for our brand—thus, it was important that our teams focus entirely on this particular event. For this reason, we unfortunately can’t be part of this week presentations, but we will be in touch early February. I thank of course Stéphane Bianchi for his invitation and for still including us in this important moment-and I wish lot of success to Bvlgari, Hublot and Zenith.”- Frédéric Arnault, TAG Heuer CEO