WATCHES & WONDERS 2026 THE ART OF SHAPE – OCTO FINISSIMO, SERPENTI STUDS, GOLD & STEEL
Bvlgari marks its second participation to Watches and Wonders in Geneva, the international watchmaking fair, underlying the Maison’s dedication to excellence and innovation. Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time.
New revolutionary ultra small and thin 72-hour power reserve movement for Octo Finissimo enabling the launch of a perfectly aesthetically balanced new solo tempo 37mm watch, with a distinctive character preserving the iconic design elements of this remarkable timepiece which has made watchmaking history in the last decade. Further exploring the realm of Ultra with the new Octo Finissimo Ultra Tourbillon Platinum, the thinnest ever platinum Tourbillon watch in history. Serpenti Tubogas with an edgy Studs bracelets Capsule collection, the new face of an icon in motion. The metamorphosis of Serpenti Aeterna continues, full of colors. Datamatrix, a transparent digital journey into the world of Bvlgari and the Bvlgari Touch digital passport Application, the gateway to the Digital Passport. And for the first time, Bvlgari Jewelry brings major news to Watches & Wonders, exploring an iconic combination of Gold and Steel with two new B.zero1 rings and a Bvlgari Tubogas parure.
“It is with renewed enthusiasm that we participate for the second consecutive year in Watches and Wonders, an essential event to express the unique duality of our Maison, as both a jeweler and a watchmaker. Last year marked our official entry; this year, we solidify our presence by celebrating our avant-garde watchmaking, the result of a perfect alchemy between Swiss micromechanical mastership and unrivaled Italian creativity and obsession for beauty. Our “creative passion” nourishes us, pushing us to explore new horizons and redefine the codes of watchmaking and jewelry, as proven by our audacious creations and our incessant quest for innovation. Watches and Wonders is the ideal stage to share this vision and the exciting future of watchmaking according to our Maison”, explains Jean-Christophe Babin, CEO of LVMH Watches and CEO of Bvlgari.
Bvlgari’s booth will feature the elements incorporating a creative approach to the external and internal displays inspired by kinetic art and sartorialism. Reflecting Bvlgari’s deeply Roman soul, the exhibition space invites visitors to immerse themselves into Italian culture, the Maison’s distinctive elegance and avant-garde creative vision, through the most beautiful shades of marble and a mix of precious materials.
Octo Finissimo: The Story Continues The new Octo Finissimo immediately captivates. While subtly refined, it gracefully maintains the core essence of the model first introduced in 2014. Its reduced diameter redefines both its internal construction and external aesthetic, marking a significant evolution. Remaining a benchmark in both design and technical mastery, it exemplifies Bvlgari’s ongoing commitment to refinement and innovation.
Since its debut in 2014, the Octo Finissimo geometric case embodies its Italian heritage. Its harmony reflects ancient Roman architecture, with edges, curves, and volumes evoking columns and domes. This design doesn’t just preserve heritage; it projects it forward.
“The Octo Finissimo 37 is, for us, a reimagined blank canvas. By reducing its diameter, we have created a space where creativity expresses itself in its purest forms. It’s the expression of continuous innovation where every detail is an opportunity to reimagine watchmaking.” explains Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Director.
Miniaturisation: The Art of Pushing the Limits of Watchmaking with this new Octo Finissimo, powered by a highly efficient micro-rotor winding a high energy storing barrel in a more compact format offering improved ergonomics on the wrist. Bvlgari opens a new chapter. Once again, the Roman Maison demonstrates its ability to find redefined balance with ingenuity and precision. The movement, despite being 0.12 mm thicker than the one in the 40 mm Octo Finissimo, achieves a 20% reduction in volume. This was made possible by developments over the past three years on Piccolissimo and Solotempo ladies’ movements, powering the most iconic Serpenti watches.
The Octo Finissimo 37 mm is the product of a culture that thrives on the impossible a blend of radical creativity and uncompromising expertise. It is an entirely new development. The assembled timepiece weighs only 65 grams offering an unprecedented everyday pleasurable wearability.
One Watch for Every Wrist By adopting a 37 mm diameter, the Octo Finissimo embraces the new codes of contemporary universality. Its revised proportions suit modern life, slipping naturally onto any wrist, on any continent, and in every situation.
If the 40 mm version embodies the pinnacle of horological virtuosity defined by technical challenges and complex finishes — the Octo Finissimo 37 mm offers a more lifestyle-driven expression, asserting itself as an object of desire and an essential of the elegant wardrobe.
Choosing the Octo Finissimo reflects a refusal of compromise: a commitment to coherence in both design and execution. The same sense of proportion guides sartorial choices. The elegant man knows that cut, structure and the shaping of volumes matter as much as the choice of materials. Sophistication lies in adopting classical codes — interpreted with a perfectly controlled ease.
