SUVs and high-end, luxury cars drive Audi Abu Dhabi and Al Ain sales in the first half of 2019
Sales results from Audi Abu Dhabi and Al Ain reveal popularity of SUVs and luxury executive saloons in the first half of 2019, with positive year-on-year sales growth across the Q5, Q8, A8 and A7 models.
The ever-popular Audi Q5 remains one of the bestselling models for Audi Abu Dhabi and Al Ain with 26% sales growth in H1 2019 vs. H1 2018, despite competitive market conditions.
The Audi A8 also continues to perform well, driven by the introduction of the all-new Audi A8 last year. Voted “World Luxury Car 2018” by the World Car Awards, the new A8 is the flagship sedan from Audi, providing customers the ultimate in luxury and sophistication.
Audi Abu Dhabi and Al Ain led the way for regional sales of the Audi A8 in all GCC markets in 2018, and its popularity has continued into the first half of 2019, with just over 73% growth in sales versus the same period in 2018.
This success was followed by strong sales for the first ever Audi Q8 model, which marked the dawn of a new face for the bestselling Audi Q range, alongside the new model launch of executive saloon favourite, the Audi A7 Sportback, now the fourth bestselling model for Audi Abu Dhabi.
Mark Austin, General Manager at Audi Abu Dhabi commented, “While customers are not replacing their cars with new models with the same frequency as before, there are opportunities for new car sales in 2019. The success of the all-new Audi Q8, A8 and A7 demonstrate that there is a demand for new models, provided they offer a strong proposition and benefits for the customer. These models provide the high level of quality and strong design desired by customers in the UAE, plus deliver increasingly advanced technology, which not only provides a level of affordable exclusivity but also makes the entire driving experience more enjoyable.”
“The continued success of the Audi Q5 is a testament to the UAE’s love affair with the SUV. The Q5 is Audi’s bestselling model worldwide, and the new, sportier design language introduced at the end of 2017 has helped maintain its popularity in this market,” Austin concluded.
