The Rolls-Royce 450EX yacht tender project is a final year student project by Stefan Monro studying Transport Design at Coventry University and is in no way officially associated with the Rolls-Royce Motor Cars brand although design direction and assistance has been given in areas to help support the project.
Following the completion of an internship with Rolls-Royce Motor Cars Stefan Monro was encouraged to design an accordingly themed project. The ‘450EX’ name refers to the brands traditional way of naming concept vehicles. The ‘450’ numerals denote the vessel’s length in feet (45.0) while the EX denoted the vessel as a ‘experimental’ concept. The project also recently won the Contechs Steve Olney Award for Design and will be displayed at Contechs Headquarters.
“After completing an internship at Rolls-Royce Motor Cars, I wanted to use the company’s brand to evidence the potential and allure this well established and unique automotive brand, already synonymous with luxury in its own sector, could bring to the yacht industry. I made it a priority to avoid a literal translation of car features into a marine environment, as previous automotive styled yachts have often appeared forced, simply transposing car features onto an existing hull. Instead I wanted to take the design DNA and key principles of the Rolls-Royce brand and apply these gracefully to a marine product that projects a confident aesthetic in the surrounding environment. “ Stefan Monro
