RJ and Spider-Man take over SIAR to launch Spider-Man high-end watch collection in partnership with MARVEL
Swiss watchmaker RJ drops the ARRAW Spider-Man Tourbillon, the brand’s first complication designed and produced entirely in-house, at the annual SIAR event in Mexico City.
The ARRAW Spider-Man, an in-house mechanical openworked timepiece, was also launched at SIAR. Each of these technically innovative watches fully integrate the very essence of the MARVEL superhero into every last component.
In an appearance endorsed by MARVEL, RJ was joined by the web-slinger himself to officially launch the collection in Mexico City on October 15.
Since joining RJ in 2018 and leading the complete reset of the brand, RJ CEO and Creative Director Marco Tedeschi has set out to strengthen the Swiss watchmaker’s in-house manufacturing capabilities. ARRAW Spider-Man Tourbillon marks the brand’s exclusive tourbillon movement, the RJ-7000, designed and produced in-house entirely by RJ Studio.
Marco Tedeschi, CEO and Creative Director of RJ: “After developing RJ Studio during the last eighteen months, we are proud to present two manufactured movements inspired by the image of the MARVEL superhero. These new calibers have enabled us to make our collaboration with Disney and MARVEL stronger and to affirm the direction we have taken in watchmaking, creating innovative and different Haute Horlogerie watches. Mexico was an obvious choice to mark this milestone as it is a historically important market for the brand.”