Richard Mille opens first boutique in Qatar, marked by worldwide premiere of new timepiece
Richard Mille officially opened its first Boutique in Doha, Qatar on 2nd December 2015, marking the occasion with the worldwide premiere of the RM 07-02 Pink Lady Sapphire. This stunning timepiece is the first full sapphire cased piece dedicated entirely to women.
The boutique will be operated in partnership with Ali Bin Ali Watches & Jewelry, Qatar’s leading retailer for Haute Horlogerie, and is located in the Porto Arabia precinct of Doha’s exclusive shopping island, The Pearl-Qatar.
To celebrate the opening, Richard Mille hosted a glamorous reception and dinner at Nobu in the Four Seasons Hotel Doha, attended by more than 150 of Qatar’s most notable watch collectors, enthusiasts and prominent social figures. They were welcomed by Adel Ali Bin Ali, Chairman & President of Ali Bin Ali Group, Nabeel Ali Bin Ali Vice Chairman & Executive Vice President of Ali Bin Ali Group, Richard Mille, CEO & Founder of Richard Mille, and Peter Harrison, CEO Richard Mille Europe, Middle East & Africa.
French DJ Claude Challe, creator of the renowned Buddha Bar music, opened and rounded off the evening with his legendary lounge music. Guests enjoyed a rooftop cocktail reception followed by dinner, during which models presented a selection of the latest Richard Mille watches.
The highlight of the evening, however, was the world exclusive unveiling of the RM 07-02 Pink Lady Sapphire. Featuring the pioneering case technology that was first used in the men’s RM 056 Tourbillon Sapphire, the RM 07-02 Pink Lady Sapphire features a new in-house CRMA5 caliber assembled around a skeletonized plate in microblasted 5N gold set with diamonds, protected by a pink sapphire crystal case and is dedicated to women who are becoming increasingly fascinated by the complexity and technicality of watchmaking.
Peter Harrison, CEO of Richard Mille Europe Middle East and Africa comments: “It is a great pleasure to mark the opening of the first monobrand Richard Mille Boutique in Doha, Qatar, with a spectacular event held with our partners and friends at Ali Bin Ali. This continues a programme of developing standalone Richard Mille Boutiques in the Middle East to cater for our clients and offer a tailor-made brand experience. Having the worldwide premier of the RM 07-02 Pink Lady Sapphire in Doha signals our intention of providing the new boutique with a global prominence marked by exclusivity, luxury and excellent service.”
This new boutique designed by Mélanie Treton-Monceyron plays on multiple variations of shape, material and colour. The gentle curves that enliven the softly illuminated ceilings coordinate with the interplay of colours on the walls. The cream tone of Sophie Mallebranche’s contemporary woven metal and the surprising material of broken glass from an interesting contrast with the brown shades of the traditional Macassar ebony. Comfortable and spacious, the main salon features the large 3D watch in engraved glass, emblematic of Richard Mille. In this elegant setting, clients of the brand will be able to discover the diverse range of sport, women’s, lifestyle, limited edition and tourbillon timepieces.
The new Boutique, located at The Pearl-Qatar, is open from Saturday to Thursday 10am to 10pm and Friday 4pm to 10pm.
Phone +974 4444 6606.
