Panerai and Razer partner with Conservation International to support manta ray conservation
Panerai, a global high-end watch brand rooted in Swiss watchmaking know-how and Italian design excellence, and Razer, the leading global lifestyle brand for gamers, announce that they have partnered with environmental nonprofit organization, Conservation International to support marine species research. The partnership will focus on satellite tagging manta rays to gather data including temperature, depth, and location – which, when paired with known hazards and other information, can be used to inform conservation management of the animals and their habitat. The manta ray programme is led by Conservation International’s world-renowned coral reef ecologist and marine conservationist Dr. Mark Erdmann, who said, ‘The data from our ongoing research on manta rays has led to the development of sustainable livelihood opportunities for local communities, supported the creation of new protected areas, and informed policy changes that protect these species and their ocean environment. We are excited to extend this program together with Panerai and Razer.’ Last October at RazerCon, Razer’s annual digital event to celebrate all things gaming and more, the companies announced their commitment to enhancing ocean literacy by supporting a cause in the field of ocean preservation.
This initiative will contribute as well to the “Panerai Ocean Conservation Initiative” mission developed in partnership with IOC-UNESCO in the framework of the ocean literacy programme of the UN Decade of Ocean Science for Sustainable Development. The “Panerai Ocean Conservation Initiative” is a worldwide educational campaign among 100 universities in the world to enlighten students on how a luxury brand, like Panerai, can be a force for good for the planet thanks to its serious commitment towards sustainability and to educate thousands of students on the importance of the ocean. Razer also shares Panerai’s passion for sustainability and had launched its ten-year program to protect nature and preserve the environment, #GoGreenWithRazer back in 2021. Since then, Razer has led the charge in making sustainability endemic to gaming and continues to offer its gaming community even more ways to be involved in its green causes.
“The objective of ocean preservation is an indispensable consideration in all that we do, in the manufacture and beyond. Our partnership with Razer and Conservation International is no exception, and it demonstrates our 360-degree approach to improving the marine environment. The project convincingly shows that safeguarding ocean wildlife isn’t a zero-sum game. Instead, protecting the manta supports a healthy ecosystem, including the people who are part of it,” says Jean Marc Pontroué, CEO at Panerai. “Sustainability has become an important part of everything we do, weaving throughout our entire ecosystem.“ says Patricia Liu, Chief of Staff at Razer. “With the incredible support of our passionate community, we’ve already achieved some great milestones, like saving a million trees in partnership with CI. Now that we have joined forces with Panerai, we are dedicating our efforts towards ocean conservation and are happy to be partnering with CI once again, this time in support of their manta tagging program.” In addition, next December Panerai will unveil a limited-edition series of an iconic watch bearing Razers’ signature aesthetics and made with recycled materials.
