Jaeger-LeCoultre – Reversed Materials for Atelier Reverso
For the 85-year celebration of Jaeger-LeCoultre Reverso model, the Swiss Maison is focusing on the individuality in the Atelier Reverso Collection: the client is able to choose between several spectacular materials for the case, dial and strap of the watch. This makes perfect sense, since Jaeger-LeCoultre has always been an advocate of making creative watches for men and women who are not afraid to stand out in an elegant way.
The history of the Reverso is extremely rich. The first cases were all based on the Golden Mean, the celebrated proportion that can often be seen where nature acts as its own spectacular architect. Each of the five images has an unquestionable hero or heroine: the brand-new Jaeger-LeCoultre Atelier Reverso watch; a watch from a Maison that keeps reinterpreting its image while always connecting with its history.
The photographic concept includes three layers based on a contemporary, progressive and cutting-edge collage technique:
1. Strong background materials relating to the dial with their color and emotion
2. Nature as architect/playing with time on different scales
3. The new Reverso watch
The team also wanted the design to contain a subtle homage to the three lines engraved horizontally on the Reverso. By giving them life, they also evoke the movement of turningthe case around. These lines can be seen as moving stripes of light, a symbol of time passingin the sky above our heads
