FERRETTI GROUP’S NEW SEASON KICKS OFF IN CANNES WITH FOUR WORLD PREMIÈRES AND NEW INITIATIVES FOR CLIENTS
Ferretti Group opens the Mediterranean boat show season at the Cannes Yachting Festival with a fleet of 22 yachts, including four world premières from Itama, Riva and Custom Line, reaffirming the Group’s strength across the main segments of the luxury yachting market.
The Mediterranean boat show season gets underway with Ferretti Group taking centre stage at the Cannes Yachting Festival, presenting an impressive fleet of 22 yachts, including four world premières from the Itama, Riva and Custom Line brands. Welcoming visitors at the entrance to the Show is also Riva Iseo Super.
The Group’s presence at Cannes reflects its ability to address all the main segments of the luxury yachting market through the breadth and distinctive identities of its seven brands, united by continuous innovation, uncompromising quality and Made in Italy excellence.
One of the most prestigious events on the international yachting calendar, the Cannes Yachting Festival runs until September 13. The Show opened with Ferretti Group’s traditional press conference, providing an opportunity to present the Group’s latest developments and outline its strategic direction for the new yachting season.
At the heart of this strategy is Ferretti Group’s ability to anticipate and interpret the evolution of the market through increasingly distinctive products, supported by expertise, continued investment and the wealth of people and talent that represent one of the Group’s most important assets.
This vision is embodied in the new claim, “We Are Yachting,” which places people and talent at the heart of an international leader in the yachting industry. Expertise, passion, product culture and manufacturing excellence come together every day to create yachts with distinctive identities and enduring appeal.
Ferretti Group is also strengthening its relationship with owners through a significant enhancement of the official protection offered on new yachts. Alongside the standard warranty, the limited “+1 Year Ferretti Quality Promise” extension provides an additional year of coverage for yachts across the Group’s brands (*).
The additional coverage has been designed to provide targeted protection in areas over which Ferretti Group exercises direct control, including design, craftsmanship, installation and overall product reliability. The initiative further reinforces the Group’s commitment to quality and its long-term relationship of trust with owners.
“Cannes is where the yachting world comes together, and where Ferretti Group shows what seven extraordinary brands, seven Italian shipyards and thousands of talented people can create. This year we arrive with four world premières and more than 20 yachts but for me, the real message goes far beyond the number of boats.
“Our ambition is very simple: to take Ferretti Group from one of the best to the best. That means stronger and more distinctive brands, faster innovation, uncompromising quality, and above all an owner experience that does not end when the yacht is delivered.
“We are not simply building yachts. We are creating time, memories and peace of mind some of the rarest luxuries in the world. And from Cannes to Monaco, we will keep raising the standard of what owners should expect from us.
“That, to me, is what ‘We Are Yachting’ really means: seven different brands, thousands of different talents, one shared passion and one ambition to set the benchmark for this industry,” said Stassi Anastassov, Global Chief Executive Officer of Ferretti Group.
The world premières at Cannes: innovation, style and design vision Riva takes centre stage at the Cannes Yachting Festival with two new models that, through different dimensions and concepts, demonstrate the brand’s unmistakable ability to continually reinterpret its design language.
The Riva 56’ Rivale Super and Riva 96’ Argo Super make their world premières at Cannes. Both represent evolutions of highly successful models, expressing in a contemporary way the distinctive combination of sportiness, elegance and connection with the sea that defines the Riva brand.
Itama 70 represents the second model in the renewal of the brand’s range. The new 70-foot yacht enhances the onboard experience through solutions designed to maximise comfort while preserving the sporty character and timeless elegance synonymous with Itama.
In the year of its 30th anniversary, Custom Line celebrates at Cannes with the world première of Custom Line Navetta 35, the latest addition to its displacement line.
Measuring 34.5 metres in length with a 7.7-metre beam, Custom Line Navetta 35 is the result of collaboration between Ferretti Group’s Product Strategy Committee and Engineering Department with the strategic consultancy of Custom Line Atelier, which guided the definition and development of the interior styling.
The exterior design is by architect Filippo Salvetti, while the interior architecture was developed by ACPV ARCHITECTS Antonio Citterio Patricia Viel.
Joining the world premières is the new version of Ferretti Yachts 720, one of the most successful models in the brand’s flybridge range. The yacht further develops Ferretti Yachts’ “Just Like Home” concept through brighter, more spacious and functional interiors.
The project is the result of collaboration between the Ferretti Group Product Strategy Committee and Engineering Department, with Filippo Salvetti responsible for the exterior design and IdeaeItalia for the interiors.
Also generating significant anticipation is the new Pershing GTX90, presented during the press conference and expanding the GTX range into the 90–100-foot segment.
Conceived as a Sport Utility Yacht, Pershing GTX90 brings together the defining characteristics of the GTX series, combining comfort and generous liveability with the dynamic, sporty character associated with the Pershing name.
Luxury partners at Cannes as every year, Ferretti Group is joined at the Cannes Yachting Festival by an exclusive selection of leading Italian and international luxury brands.
Range Rover, the Group’s official automotive partner, provides a dedicated ride service for clients and owners with its flagship models, while Flexjet, a leader in business aviation, joins the Group alongside Frette, Venini, Lanerossi and Zimmer+Rohde. RODA and Nodoitalia provide elegant outdoor furnishings.
Among the Italian partners, Dolce&Gabbana provides the uniforms worn by the Ferretti Group team, while Lavazza presents its latest intense creations. La Scolca and Ruinart offer a selection of fine wines and champagne.
Completing the Group’s prestigious network of partners are Yacht Club de Monaco; Bang & Olufsen, with personalised Riva speakers; Atelier Rebul, with diffusers and bath products; Cassigoli and Limentani providing luxury onboard décor; and Seabob with personalised water toys.
With 22 yachts, four world premières and seven distinctive brands, Ferretti Group’s presence at the Cannes Yachting Festival underscores its commitment to innovation, craftsmanship and Italian design excellence while reinforcing an increasingly comprehensive approach to the ownership experience.
Under the banner of “We Are Yachting,” the Group enters the new yachting season with a clear ambition: to continue raising standards across its brands, products and services while setting new benchmarks for the international luxury yachting industry.
