Callum brings a wealth of experience from the product design and luxury marketing world to his new role. Callum began his career in new product ideas and development at Dyson in the UK, after which he moved into yachting and spent 15 years building and leading the marketing team at Y.CO in Monaco.
Experienced in the development of brand culture and the design of client experiences such as content-rich websites, digital platforms, and engaging marketing campaigns, Callum’s ability to understand brand values and translate them into real world experiences across a variety of different media will be instrumental to the development of the Camper & Nicholsons brand.
“My background and experience has led me to take a client centric approach to building brands and implementing marketing strategies. By looking at the client experience, and how we can use modern marketing and brand techniques to enhance that journey, we are able to design interactions with clients that add real value and build brand equity.” – Callum Peden, Group Marketing Director, Camper & Nicholsons
Callum’s strategies reflect Camper & Nicholsons approach to offering a holistic service for clients. One where clients are at the heart of everything we do.
“I am extremely proud to have been given the opportunity to work with a brand as rich in heritage as Camper & Nicholsons. I look forward to sharing a fresh perspective with the team as we work to develop and grow that brand in markets around the world.” – Callum Peden, Group Marketing Director, Camper & Nicholsons
“Callum has an impressive and proven track record in the industry. With his motivation to contribute to the company’s growth, I have total confidence that he will be a strong leader and an important asset for the future of Camper & Nicholsons.” – Paolo Casani, Group Chief Executive Officer