BENETTI STRENGTHENS ITS PRESENCE IN THE UNITED STATES AND PRESENTS THE NEW OASIS 36M PROJECT TO THE AMERICAN MARKET
Benetti reinforces its strategic position in the American market through its Fort Lauderdale offices at Pier Sixty-Six. At the Fort Lauderdale International Boat Show 2026, the Italian shipyard will present the new Oasis 36M project to the United States for the first time, alongside two yachts from the Oasis family the 40-metre M/Y Alpha Waves and the 34-metre M/Y Samara.
The United States remains Benetti’s leading geographic market, accounting for one-third of the shipyard’s total order book. This significant contribution reflects the strength of the brand’s presence in the region and the success of its long-term commercial strategy.
Against this backdrop, the Fort Lauderdale International Boat Show (FLIBS) 2026, taking place from October 28 to November 1, represents an important opportunity for Benetti to consolidate its relationships with American owners, brokers and industry partners, while introducing the latest evolution of its Oasis yacht family.
A Strategic Presence in the American Market Benetti’s continued growth in the United States is supported by an established local presence and a dedicated commercial infrastructure.
Inaugurated in 2025, the shipyard’s offices at Pier Sixty-Six in Fort Lauderdale serve as a strategic operational hub for its North American activities, providing direct market support and strengthening relationships with clients and industry stakeholders.
The local team comprises Benjamin Croucher, Sales Manager North America; Giorgio Sarti, Sales Manager LATAM; Giovanni Arista, After Sales Manager; and Marta Iannuzzi, Marketing Coordinator.
This structure enables Benetti to maintain close relationships with owners, brokers and strategic partners while delivering dedicated commercial and after-sales support.
Daniela Petrozzi, Commercial Director of Benetti, commented: “Today, one-third of our order book comes from the United States. This milestone testifies to the effectiveness of the investments made in the country and the excellent work carried out by our team on the ground. We will continue to strengthen our presence in this market to be ever closer to our owners and best respond to their needs.”
The Oasis Family Takes Centre Stage at FLIBS 2026 at this year’s Fort Lauderdale International Boat Show, Benetti will place its acclaimed Oasis family at the forefront of its presentation, highlighting a design philosophy centred on comfort, openness and a seamless connection with the sea.
The Oasis concept reflects the shipyard’s vision of contemporary yachting, where innovative design, generous outdoor living spaces and a strong emphasis on conviviality redefine the onboard experience.
The showcase will feature the American debut of the new Oasis 36M project, accompanied by two yachts on display in the water: the 40-metre M/Y Alpha Waves and the 34-metre M/Y Samara.
Together, these models demonstrate the versatility and continued evolution of the Oasis range, combining distinctive design with an approach to life at sea focused on relaxation, social interaction and connection with the surrounding environment.
Oasis 36M: The Next Evolution of Onboard Living the new Oasis 36M represents the latest development within Benetti’s Oasis family, incorporating advanced technical solutions and valuable feedback gathered from owners and crews of yachts already in operation.
The project introduces a new naval architecture and a reimagined approach to onboard spaces, designed to enhance comfort, functionality and the overall yachting experience.
Technological innovations further improve acoustic comfort, hydrodynamic performance and energy efficiency, reflecting Benetti’s commitment to combining contemporary luxury with engineering excellence.
The Oasis 36M builds upon the established principles of the Oasis family while introducing refinements intended to meet the evolving expectations of modern yacht owners.
Oasis 42M Continues to Attract Strong Market Interest alongside the Oasis 36M, Benetti will once again present the Oasis 42M project at FLIBS 2026.
Just one year after its introduction, the model has already achieved nine units sold, demonstrating strong demand for the Oasis concept and its distinctive approach to luxury yachting.
The commercial success of the Oasis 42M further reinforces the appeal of the range and highlights Benetti’s ability to respond to changing market preferences through continuous innovation and product development.
Benetti at the Fort Lauderdale International Boat Show 2026 underscores the strategic importance of the United States within the shipyard’s international growth plans.
With its established Fort Lauderdale presence, expanding Oasis portfolio and continued investment in client relationships, Benetti remains focused on strengthening its position in one of the world’s most influential yachting markets.
Event Details:
Event: Fort Lauderdale International Boat Show 2026
Dates: October 28 – November 1, 2026
Location: Pier Sixty-Six Marina
Address: 2221 SE 17th Street, Indigo Condominium Unit 301, Fort Lauderdale, Florida, USA
