AZIMUT REINFORCES ITS PRESENCE IN MEXICO WITH AZIMUT YACHTS MEXICO POWERED BY PERFORMANCE BOATS
The renewed partnership marks a significant milestone in Azimut’s expansion strategy, combining a shared heritage with an extensive network of sales and service facilities to deliver an exceptional yachting experience across Mexico.
Azimut has announced the appointment of Performance Boats as its official dealer in Mexico, marking a new chapter in a long-standing relationship that has played an important role in establishing and developing the brand’s presence in the Mexican market.
The renewed partnership will provide yacht owners and enthusiasts across Mexico with access to Azimut’s complete portfolio of luxury motor yachts including the innovative Seadeck Series, the iconic Fly Series and the revolutionary Magellano Series. Customers will also benefit from comprehensive, personalized support throughout every stage of the ownership journey, reflecting Azimut’s commitment to excellence in customer service and the yachting experience.
Founded in 1991, Performance Boats shares a rich history with Azimut, having delivered the brand’s first yacht in Mexico in 1994. More than three decades later, the company returns to Azimut’s international dealer network with an expanded strategic presence across the Mexican Caribbean, the Gulf of Mexico and the Pacific coast, including the Sea of Cortez.
The appointment reflects Azimut’s commitment to strengthening its presence in key international markets through partnerships with established organizations that share its vision for quality, innovation and customer satisfaction.
A key factor in the selection of Performance Boats is its extensive, vertically integrated infrastructure, encompassing marinas, dry-storage facilities, sales offices and dedicated service centers. This established network will ensure that Azimut owners receive professional local assistance, reliable after-sales support and long-term yacht care, reinforcing the brand’s commitment to delivering a seamless ownership experience.
To further support Azimut’s continued growth in Mexico, Performance Boats is planning a series of strategic investments aimed at expanding its operational capabilities and enhancing customer accessibility. These developments include a new marina in Cancún, a dedicated sales location in Puerto Cancún, and additional sales and service facilities in Veracruz and La Paz, Baja California Sur.
“We are very pleased to welcome Performance Boats back to our dealer network in Mexico. Our two companies share a successful history and a strong heritage built together over the years, making this renewed partnership especially meaningful. This is more than the beginning of a new chapter; it is a reunion of two strong brands with a shared vision for the future. We look forward to building on the success we have achieved together and continuing that story in Mexico,” said Federico Ferrante, President of Azimut Benetti Americas.
Echoing this sentiment, Javier Aboumrad of Performance Boats commented: “Some partnerships are timeless. Our relationship with Azimut goes back many years and is deeply rooted in a shared passion for yachting and customer care. We are proud to once again represent a brand that has helped shape the Mexican market and look forward to supporting current and future owners with an even stronger organization and broader national reach.”
The renewed collaboration underscores Azimut’s long-term commitment to the Mexican market and its strategy of expanding its international dealer network through trusted partners with strong regional expertise.
By combining Azimut’s renowned Italian craftsmanship, cutting-edge design and technological innovation with Performance Boats’ established local infrastructure and industry experience, the partnership is positioned to further strengthen the brand’s presence in Mexico while setting new standards for customer service and luxury yacht ownership throughout the region.
