A striking 2019 summer season for the Porto Montenegro marina
This year, the Porto Montenegro marina reported its best season ever, in terms of both annual and monthly occupancy and number of arrivals, as well as the high standards of customer service bolstered by a rich calendar of Crew Club events, which were attended in record numbers.
The Mediterranean’s leading luxury yacht homeport and marina village’s annual occupancy for 2019 set a record high with a 13.5% year-to-date increase, and corresponding 16.3% monthly increase. The marina also reported 14% increased occupancy in berths for vessels over 30m in length, while the average length of stay was 61% longer as compared to 2018. These figures stand in firm support of Porto Montenegro’s status as the homeport of choice in the Central Mediterranean.
“So far, this year, Porto Montenegro has witnessed over 2,000 unique yacht arrivals with over 8,000 overall entries. These strikingly positive results are an outcome of our strategic promotions targeted to marina clients, resulting in increased confidence year-by-year and an outstanding set of achievements. This summer, the marina village welcomed several ‘giga-yachts’, among the largest 10 in the world, from Azzam (180m), Eclipse (164m), YAS (141m), to the world’s largest sailing yacht “Sailing Yacht A”, sized at an impressive 143m”, comments Porto Montenegro Marina Analyst, Lazar Bakic.
In terms of client demographics, the marina clientele remains largely the same as the previous year with guests from the UK, Russia, Germany, Montenegro, Serbia, Malta, Ukraine, and Italy, as well as the US and UAE, making up the client base for berths under 30m. As far as the bigger vessels are concerned, Porto Montenegro’s superyachts clients cruise in from as close as the UK, Montenegro, Poland and Turkey, and as far as the Cayman and British Virgin Islands, as well as other continents.
“Porto Montenegro’s Marina, Marketing and Sales teams invest continued efforts in promoting the destination to yacht owners and Captains across the globe, to place the Mediterranean’s leading luxury yacht homeport among the world’s competitors. Our international visibility is boosted through our attendance at the likes of Monaco, Cannes, Dusseldorf, Southampton and Dubai boat shows, among others. We closely monitor new markets and analyse yachts production trends across the world’s most renowned shipyards, and our findings increasingly suggests a growing market together with increased demand for superyacht berths growing year-by-year,” added Bakic.
Other top level summer events
In 2019, Porto Montenegro hosted several top-level events, such as the very first the RC44 circuit regatta, Polo in the Port tournament, and the Giga Yachts Captains Forum. The residential part of the village has also grown bigger with the additions of the new Baia wing of Regent Porto Montenegro and Elena Residences.
“In 2020, we plan to keep up with this positive forward-thinking movement”, said Danilo Kalezic, Senior PR and Marketing Manager at Porto Montenegro. “Follow the news from us to stay in touch as we’re going through a very interesting transformation from the summer resort and yacht marina to the all year round destination and the key business hub of the East Med”.
