BRABUS AND AB YACHTS ANNOUNCE STRATEGIC PARTNERSHIP TO CREATE THE WORLD’S FIRST BRABUS YACHTS
A collaboration unites BRABUS’ iconic design DNA with AB Yachts’ world-class engineering and yacht-building expertise, introducing a new era of luxury performance yachting. The first BRABUS yacht will make its global debut at the Monaco Yacht Show 2026.
BRABUS is proud to announce a strategic partnership with AB Yachts, a brand of Next Yacht Group to create the world’s first BRABUS yachts. This landmark collaboration combines the unmistakable BRABUS design philosophy with AB Yachts’ renowned expertise in high-performance yacht engineering and construction, setting a new benchmark in luxury yachting.
Built upon a shared commitment to innovation, performance and craftsmanship, the partnership will introduce an exclusive range of luxury yachts that embody BRABUS’ signature Masterpiece philosophy. Every vessel will reflect the brand’s distinctive “One-Second-Wow” mission, delivering an extraordinary experience through bold design, exceptional performance, meticulous attention to detail and uncompromising quality.
The collaboration brings together two industry leaders with a common vision of redefining luxury on the water. BRABUS’ internationally recognized approach to bespoke design, engineering excellence and individuality seamlessly complements AB Yachts’ Italian heritage of advanced yacht construction and performance-focused innovation.
This partnership further strengthens the expanding BRABUS Marine portfolio, adding an exclusive luxury yacht range alongside BRABUS’ successful collaborations with Finnish day boating pioneer AXOPAR and luxury catamaran builder Sunreef Yachts. Together, these partnerships continue to reinforce BRABUS’ position as a leading force in premium marine luxury.
“AB Yachts has exactly the kind of energy we’re looking for: the drive to challenge what is possible, to push boundaries and to create something that instantly feels special,” said Constantin Buschmann, CEO and owner of BRABUS. ”As we continue the journey of BRABUS Marine alongside our partners AXOPAR and Sunreef Yachts, this collaboration opens up a completely new dimension for us bringing together our design, our love for bold design, individuality and detail with the incredible expertise of AB Yachts.”
Giorgio Mattei, Deputy Chairman of Next Yacht Group, added: “It was, quite simply, love at first sight. From our very first meeting, we recognized in BRABUS the same relentless passion for innovation, performance and bold design that defines AB Yachts. From the outset, this partnership has been both inspiring and natural, driven by a shared pursuit of excellence and a determination to push boundaries beyond what the market has seen before. Together, we are creating something truly distinctive: an innovative co-designed product that we believe will leave a lasting mark on the yachting industry and stand as a memorable milestone in its evolution.”
The first BRABUS yacht will celebrate its official world premiere at the Monaco Yacht Show 2026, taking place from 23–26 September 2026, with a second world premiere already scheduled for the Monaco Yacht Show 2027.
By combining cutting-edge performance, timeless luxury and unmistakable BRABUS character, this strategic partnership marks the beginning of an exciting new chapter in the world of high-performance yachting.
