Sunseeker’s ‘Ocean Club’ success reflected in new model names

Since Sunseeker announced the launch of its new ‘Ocean Club’ concept, there has been unprecedented interest from customers, keen to learn how this single innovation will revolutionize their time onboard. For many owners, being as close to the water as possible is a primary driver for owning a yacht. As yachts get larger however, the space afforded to this key entertainment area has not always been considered and proportional, until now.

By reimagining the transom design, the new footprint allows for plentiful storage of a large jet-tender, jet-skis, Seabobs and other PWC, all launched via the integrated hydraulic bathing platform. Ease of access to the water is afforded via the optional hydraulic ladder gangway whilst Sunseeker’s innovative X-TEND convertible seating takes centre stage. Measuring a staggering 6m x 4m, approximately four times the size of competitive platforms, the ‘Ocean Club’ transforms the area in to a remarkable private beach complete with built-in BBQ, overhead rain shower and AV options.

As a result of the demand and to more accurately reflect the concept being designed into future models, Sunseeker is launching ‘Ocean Club’ as an entire range of yachts. Its superyachts will now also be named in metres instead of feet.

• The 161 Yacht will now be the Ocean Club 50
• The 133 Yacht will now be the Ocean Club 42
• The 87 Yacht will now be the Ocean Club Ninety

Andrea Frabetti, CEO at Sunseeker International, commented: “Our all-new Ocean Club concept heralds an entirely new design direction for us, offering customers a significant new space close to the water and transforming the traditional bathing platform design. We felt this should be recognised in the model name and have also made some other select revisions to our nomenclature to ensure they better represent the size of our new yachts. Innovation is at our core and we strive every single day to deliver remarkable ideas that surprise and delight. We are very excited about our upcoming launches which feature cutting-edge designs, world-class engineering solutions and incredible features that our customers are simply going to love.”