Sirena Yachts appoints new Middle Eastern dealer
Sirena Yachts has announced Deals on Keels in the UAE as its official distributor for the GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates).
Deals on Keels, yacht sales division of Yacht Controller FZE, has more than 20 years’ experience in yacht sales, marine supplies and consultancy in the Middle East. With a successful track record of working with major yachting brands, the company enjoys strong regional connections in the marine industry, a large database of prospects and, just as importantly, a full understanding of the commercial and practical considerations of boating in the region.
In addition to offering new or pre-owned quality yachts to clients, this local knowledge can now be shared with Sirena Yachts.
“We are honoured to be appointed as SIRENA dealers for the GCC countries and be able to offer our discerning clientele a quality brand that has been missing in the region,” says Captain Alessio Tumbiolo of Deals on Keels. “The peculiarity of all SIRENA yachts is their long range, fuel efficiency and excellent seaworthiness in all sea conditions. Even the smallest in the range is able to cruise from Kuwait to Muscat via Dubai, or even Jeddah to Beirut or Muscat to the Maldives, on their own bottom without refuelling.”
“This new agreement with Deals on Keels in the Middle Eastern is big news for us,” says Demet Yesilaltay, Marketing & Corporate Communications Administrator for Sirena Yachts. “They will help us grow our market in the GCC countries, and will be representing us for the first time at the 2018 Abu Dhabi Boat Show from 17-20 October.”