SAXDOR YACHTS SHOWCASES ENHANCED CUSTOMER EXPERIENCE AND RANGE UPDATES AT BOOT DÜSSELDORF 2025
During its press conference at boot Düsseldorf 2025, Saxdor Yachts revealed significant updates on its growth, innovative technologies, and product development. From the launch of the cutting-edge Saxdor AI and Virtual Showroom to the advanced Fathom® e-power system, the Finnish brand continues to lead the industry with outstanding solutions to enhance customer experience.
Record-breaking Progress Saxdor Yachts shared remarkable progress in 2024, a record-breaking year for the company, solidifying its position as one of the fastest-growing brands in the industry and crossing a major milestone by surpassing €100 million in revenue, an even more impressive achievement considering it has been realized in only five years since the brand’s launch. The shipyard has now produced over 500 boats annually, expanded its dealership network to 152 points of sale globally, having reached eight new markets in the past year, and has grown its workforce to over 600 employees. This sustained growth reflects Saxdor’s dedication to meeting increasing demand and ensuring customer satisfaction.
Enhancing the Customer Journey through Saxdor AI and Virtual Showroom at boot Düsseldorf 2025, in collaboration with Younite and Cadentia Technologies, Saxdor introduced the pilot project for a state-of-the-art AI and Virtual Showroom solution, designed to deliver a seamless and immersive digital experience for its customers. Saxdor AI provides customers with the opportunity to explore the brand and its products through personalized, interactive conversations, and allows users to create their ideal Saxdor boat with expert guidance, always available, offering continuous engagement throughout their journey. After the purchase, the AI can assist with delivery, onboarding, and ways to enjoy their new Saxdor boat. Moreover, the Virtual Showroom offers a photorealistic experience, enabling customers and dealers to explore Saxdor’s fleet in an immersive and customizable virtual environment. It features interactive elements such as day and night reflections, detailed interior and exterior views, and real-time boat configuration capabilities, making the digital experience seamless and comprehensive.
“I’m proud to say that we’re forerunners in bringing modern solutions for our customers to enjoy. From AI-driven conversations to showcasing our boats through a virtual showroom, customers can engage with Saxdor and experience our boats in a whole new way,” said Erna Rusi, CEO of Saxdor Yachts. “This innovation demonstrates our commitment to leveraging modern technology to enhance the brand experience and provide customers with the best possible way to explore our boats prior to purchase.” Future plans include expanding the platform to feature the entire Saxdor fleet, providing a fully integrated experience across all models. This initiative aims to ensure a consistent, innovative, and customer-focused journey, enhancing engagement and accessibility for Saxdor’s growing global audience.
Tatu Heikkilä, CEO of Cadentia Technologies added: “Saxdor has an enthusiastic and committed customer base that expects the same premium experience on their customer relationship and support as they have with the Saxdor boat itself. Saxdor AI provides the responsiveness, personalization, expert support and continuity to deliver on that.”
The photorealistic Virtual Showroom developed by Younite for Saxdor is setting a new standard for sustainability, efficiency, and engagement within industries, offering a flexible solution for manufacturers, dealers, and customers alike. Afa Heikkinen, CEO of Younite commented: “It has been a privilege to collaborate with a company like Saxdor, whose passion for innovation, and commitment to embracing modern technologies align seamlessly with our vision. They think and act alike when it comes to customer experience and focus.”
Game-changing Power Management System building on its partnership with Navico Group, Saxdor is the first boatbuilder outside the US to introduce the Fathom® e-Power system as a cutting-edge alternative to traditional diesel generators. This integrated lithium-ion auxiliary power management solution is capable of delivering nearly unlimited power for high-demand systems like air conditioning and Seakeeper stabilization – which can now be integrated as an option into Saxdor’s 400 models – enabling owners to enjoy a quieter, more relaxing experience with unmatched comfort. This innovation made its debut on the Saxdor 400 GTC on display in Düsseldorf and will also be featured on the upcoming 460 model, both equipped with V10-400 engines.
Anticipated Update on Saxdor’s New Flagship in an exciting preview, the Finnish brand also announced that the all-new Saxdor 460 will make its global debut at the Cannes Yachting Festival 2025. This highly anticipated model is designed to expand Saxdor’s product range into a larger segment, catering to the demands of customers seeking greater space, comfort, and versatility.
