Sanlorenzo at Boot Düsseldorf with SD90
The entry level of the semi-displacement line is the star of the first boat show of the year
Sanlorenzo returns to Boot Düsseldorf, Europe’s leading “indoor” boat show dedicated to the nautical world, which will be staged from 21 to 29 January 2023. With another year full of achievements accomplished and with many ambitious goals set for the near future, Sanlorenzo presents itself at the first event of the year, bringing to the show one of its latest models, which debuted at Cannes 2022 and is among the most important innovations of the yacht fleet: SD90. This yacht is the result of a strategy that is firmly rooted in the past but which looks to the future of the nautical sector with the commitment and determination necessary to make it even better.
SD90 is a 28-metre yacht, the entry level of the SD line, which is revolutionary in many respects: from the efficacy of the hull, designed in collaboration with Philippe Briand, to the materials chosen for the interior finishes, aiming at transversal technological efficiency. Zuccon International Project has designed the exterior lines of this model, introducing innovative solutions both internally and externally to guarantee maximum liveability of the yacht, while Patricia Urquiola conceived the interior design from a green perspective, with an approach closely linked to flexibility and transformability.
In 2023 Sanlorenzo is Project Partner of the Blue Innovation Dock, the Boot Düsseldorf platform that brings together visionaries, investors and prominent figures to prepare the nautical industry for a future linked to sustainability, the climate and the development of responsible solutions for materials, propulsion and more.
For over 60 years the Sanlorenzo shipyards have been producing high quality motoryachts, the result of a combination of craftsmanship, design and advanced technologies, made-to-measure according to the owner’s specific requests.
Founded in 1958 by Gianfranco Cecchi and Giuliano Pecchia with the opening of the first shipyard near Florence, Sanlorenzo was taken over in 1972 by Giovanni Jannetti who launched the first fibre-glass hull boat in 1985 and moved the headquarters to Ameglia (SP). In 2005, Massimo Perotti – with a wealth of experience gained in over twenty years of activity in the sector – took the baton.
Under the direction of Mr. Massimo Perotti, Chairman of Sanlorenzo, the shipyard has gone through a period of extraordinary growth, bringing consolidated net revenues from new yachts to a level of 40 million euros in 2004 to 585,9 million euros in 2021.
As one of the main producers worldwide of yachts and superyachts, Sanlorenzo has today four production plants: La Spezia, dedicated to the production of Superyachts, Ameglia for the production of medium and large size yachts, Viareggio, for the production of fibreglass yachts over 100 feet and Massa, the centre for the research and development of new models.
With the acquisition, Sanlorenzo received a significant impetus for innovation and over the years has successfully implemented numerous completely unprecedented concepts that have profoundly changed the yachting world. A major milestone in this journey was its opening to the world of design through the collaboration with renown designers such as Rodolfo Dordoni, Citterio Viel, Piero Lissoni (Sanlorenzo’s Art Director since 2018), Patricia Urquiola, John Pawson and Christian Liaigre.
This unique and innovative approach has also led the company to link itself to the world of art through collaboration with major galleries and cultural institutions: starting with Art Basel, the most important modern and contemporary art fair on the international scene, of which it is a global partner for the annual events in Hong Kong, Basel and Miami Beach. In 2020, Sanlorenzo also became Institutional Patron of the Peggy Guggenheim Collection (the most important museum in Italy for 20th century European and American art).
