PANERAI OPENS ITS SECOND BOUTIQUE IN DUBAI AT THE MALL OF EMIRATES

Panerai, the Florentine high quality sports watch brand, has opened its second boutique in Dubai at the renowed shopping destination Mall of the Emirates.

With an area of 35 square metres, the new outlet displays the four collections of the

brand to enthusiasts and collectors. The boutique remains consistent to the concept of Panerai boutiques worldwide.

The design and materials used for the Panerai area respects its Italian tradition and

stands as a clear reference to the underwater universe. The use of oak, veined Italian marble “calacatta luccicoso”, burnished brass, bronze and a special “reeded” glass, undulating and transparent, reinterprets the technical codes of the watchmaker. An intimate space for clients to unwind and appreciate the Panerai novelties and collection is provided to offer consumers with luxurious and exclusive shopping environments.

With the recent international openings in Shanghai, Rome, and Zurich, Panerai now

has 87 boutiques throughout the world.