Motorcycle pioneer Erik Buell launches new electric motorcycle brand ‘Fuell’

Famed motorcycle designer Erik Buell unveiled his new electric motorcycle brand today. In addition to a futuristic-looking new electric motorcycle design, the company also debuted a tech-infused electric bicycle.


Erik Buell is known in the industry as a pioneer of motorcycle racing technology. A former Harley-Davidson engineer, he founded Buell Motorcycles, which was eventually purchased by Harley-Davidson.


Now the prolific designer has unveiled his latest venture, the electric mobility brand Fuell.


But Buell isn’t going in alone.


He has teamed up with legendary engineer Frédéric Vasseur, the Alfa Romeo Formula 1 team principal and founder of Spark Racing Technology (which builds the Formula E racers).


With Vasseur’s electric vehicle experience and Buell’s motorcycle design mastery, the team represents a potent mix of skills needed by any new electric mobility startup.


Together they dropped the veil on two new electric rides, the Flow electric motorcycle and Fluid electric bicycle.