Officine Panerai presents the official watches of the 35th America’s CUP AT the Dubai international boat show 2017
The Dubai international boat show (DIBS) is set to hit a new milestone in the marine luxury world of the Middle East by celebrating 25 years of maritime excellence and displaying the finest in sailing and boating lifestyle. For the eighth consecutive year, PANERAI, the Florentine luxury sports watch brand, renews its partnership as the “VIP supporting partner” of the Dubai Boat show, taking place from February 28 to March 4, 2017 at the Dubai International Marine Club, Mina Seyahi.
PANERAI is using this annual marine platform to unveil its latest technically advanced watch collection dedicated to the 35th America’s cup, to the region’s watch collectors and sport enthusiasts. The Panerai DNA is driven by the passion for the sea and the continue research for innovative technical solutions, which represent a perfect match with the values of the America’s Cup, the leading sailing race based on the most advanced technologies. The collection on display will consist of five unique, limited-edition watches, renowned for their Swiss mechanics, Italian design and avant-garde technology dedicated to Oracle team USA, Softbank Team Japan and the America’s Cup.
VIPs and watch aficionados are invited to visit the exclusive PANERAI lounge, designed in a beautiful marine like atmosphere evoking the past with the brand history rooted in the tradition of the sea, and highlighting the future with the latest innovative timepieces and association with modern day racing. Additional sophisticated novelties launched at the “Salon International of Haute Horlogerie” (SIHH 2017) last January in Geneva will be as well on display in the impressive charming atmosphere of the VIP lounge.
