After the tribute to some of the leading exponents of modern and contemporary art, with installations created by the art director Piero Lissoni during past editions of Art Basel in Hong Kong, Basel and Miami Beach, Sanlorenzo presents a new display project launched for the occasion of Art Basel Miami Beach 2019, with the Italian artist Marco Palmieri, the last and closest collaborator of Ettore Sottsass.
Thanks to a unique ability to open its imagination to new influences, Sanlorenzo has decided to entrust its narrative to a range of exceptional international artists and photographers who will be invited to interpret the brand and its world, each through his own creative language.
Once again Sanlorenzo adds new dimensions to its image, continuing along its precise course towards unexplored horizons with a project capable of presenting the brand’s identity and its continuous evolution in a novel light.
During Art Basel Miami Beach 2019, from 5 to 8 December, Sanlorenzo – one of the world’s leading producers of yachts and superyachts – presents the project “360° Horizon,” based on collaboration with the artist Marco Palmieri.
“Against the background of a marine landscape, eight shots display the relationship between single elements of different dimensions and the surrounding space.
The landscape replicates.
The horizon stands still and encompasses the scene.
Physical space becomes a mental space, turning abstract.
Fullness and emptiness, light and dark keep alternating with a floating rhythm. Stylized elements create ideograms on an infinite blackboard.
The setting loses its anchors.
The sea becomes an absolute space.
A backdrop against which thoughts produce new trajectories, new reflections.
An ideal place.
A mindset.” – Marco Palmieri
The project created for Sanlorenzo, inspired by marine horizons, composed of a series of 8 photographs measuring 150 x 100 cm shown inside the Sanlorenzo lounge designed by Piero Lissoni, creates an enveloping space across three walls, encouraging visitors to enter a place of emotion, where the protagonist is the infinity of the sea, marked only by architectural features in the foreground.
The collaboration between Sanlorenzo and Art Basel began in 2018 with the signing of a global partnership agreement for the annual shows in Hong Kong in March, Basel in June and Miami Beach in December. It is part of a comprehensive program in which the company has established collaborations, across the years, with important galleries and cultural institutions like the Milan Triennale during the FuoriSalone 2017 and 2018, presenting the installations “Sanlorenzo: the Sea in Milan” and “The Sea in Milan: Yachtville,” and Tornabuoni Arte, organizing exhibitions on Sanlorenzo yachts with the themes of the Italian Monochrome and Alighiero Boetti on the occasion of Art Basel Miami Beach 2016 and the 57th Venice Art Biennale.
The partnership with Art Basel launched in 2018 has led to four Sanlorenzo installations created by Piero Lissoni, the first at Art Basel in Basel 2018 as a tribute to Emilio Isgrò, followed by Art Basel Miami Beach 2018 with a tribute to the Italian artist Alberto Biasi, Art Basel Hong Kong 2019 in honor of the artist Alixe Fu, and finally a tribute to Piero Dorazio during Art Basel in Basel 2019.