By extending its current distribution strategy to a new market, Dominator is proudly announcing another milestone in the Ilumen history. With MY HANAA, the Ilumen range celebrates the Middle East debut and marks the beginning of an exciting year ahead.
The launch was celebrated together with the announcement of an important collaboration with the prestigious BVLGARI Yacht Club in Dubai, symbolizing the perfect match of Italian glamour and lifestyle in Dubai.
Dominator Ilumen had its debut at the Dubai International Boat show some time ago, when the yachting world’s first Virtual Reality experience was presented. With the arrival of MY HANAA to Dubai, the innovative design leaped off the Virtual Reality reviving the long-established strengths and values of the Dominator brand and Dominator’s esteemed craftsmanship in the Middle East.
Dubai as a yachting hub between Europe and Asia is an important strategic position for Dominator Ilumen to further enhance the presence of existing Dominator vessels in the Middle East.
MY HANAA (Arabic: Happiness, Bliss and Felicity) will be also exhibited at the Dubai International Boatshow 2019.