Dutch superyacht industry in China
Dutch superyacht industry in China
The HISWA Holland Yachting Group, Royal Huisman and Vripack participated for the first time in the AMACEing Beijing art and culture exhibition this week. The collective ‘Think Yachts Think Holland’ stand was dedicated to the rich history and culture of the Dutch superyacht industry. In the same week King Willem-Alexander and Queen Máxima of the Netherlands paid a state visit to the People’s Republic of China at the invitation of President Xi Jinping. Parallel to the state visit, the Dutch Minister of Foreign Affairs Bert Koenders led the large economic trade mission of more than 150 Dutch companies. Participation in AMACEing Beijing fits within the strategy of the HISWA Holland Yachting Group to enter and open up new markets.