• News
  • Yachts
  • Owners essentials
  • Watches
  • Marinas
  • Boat Shows
  • Studio
  • About Us
  • Contact
Facebook-f Instagram Youtube
CONTACT US
  • News
  • Yachts
  • Owners essentials
  • Watches
  • Marinas
  • Boat Shows
  • Studio
  • About Us
March 2, 2020 News

BENETTI YACHTMASTER 2020 ATTENDANCE RECORD FOR THE EUROPEAN EVENT

To celebrate the 20th anniversary of Benetti Yachtmaster, the event that through the years has welcomed over 2,500 guests – including 1,000 yachting sector professionals and nearly 90 sponsors from […]

To celebrate the 20th anniversary of Benetti Yachtmaster, the event that through the years has welcomed over 2,500 guests – including 1,000 yachting sector professionals and nearly 90 sponsors from all over the world -, this edition introduces a new format. As revealed by Benedetta Moreno, Benetti Global Head of Marketing and Communication, in her introductory presentation, Benetti’s aim this year was to balance networking opportunities and time for fun with structured learning sessions promoted by the Shipyard’s own talented personnel. The first stage of the 2020 edition achieved a perfect balance, alternating presentations, workshops and interviews with leisure and team building activities. The second stage will be held from April 22 to 24 in Key Largo, Florida, at Baker’s Key Resort.

 

 

Day1.

Work got underway with a warm welcome from the marketing team after thanking the numerous partners and guests in attendance went on to remind everyone of some of the past year’s highlights for Benetti, stressing the shipyard’s commitment to environmental sustainability with support for two foundations, BLUE Marine and WATER REVOLUTION, and the launch of B.YOND, a new category of Expedition yacht designed according to tradition and owners’ desires. A standard-bearer for the practical rationalisation of onboard volumes and settings, the yacht is designed for long, comfortable cruises with reduced environmental impact thanks to the E-Mode propulsion architecture developed for Benetti by Siemens.

 

The afternoon continued with the presentation by Toby Walker, Benetti Sales Area Manager, of the Benetti fleet, the only one in the world to offer owners yachts from 29 to over 100 meters in length, built from composite materials, aluminium and steel, and divided into five categories: Class, Oasis, B.Yond, B.Now andCustom.

 

High-profile influencer and event moderator Davide Seal then introduced the awaited “The Owner’s team perspective” event, which featured on-stage guests Thomas Jones, captain of the 90-meter Benetti giga yacht M/Y “Lionheart”, and Marine Coating Consultant Rory Marshall. Jones shared his own experiences and described the professional career path that led to his captaining one of the world’s most famous yachts and the epitome of Benetti’s timeless elegance, hand craftsmanship and ‘Made in Italy’ culture. Using as his slogan “Find the Owner not the Boat”, Jones explained to an audience of captains like him and industry professionals what the most complicated aspects are of managing a crew of 45 people (31 on board + 14 for crew rotation) and how important it is to create a family-like working environment, which also involves establishing a relationship of trust with the owner. Marshal then went on to look in more depth at coating issues for the hulls of superyachts like M/Y “Lionheart”, which suffer from wear caused by the weather and passing time and require guarantees of high quality standards.

 

Other guests at the event organised by Benetti took part in the parallel workshop entitled “Guest Host – Body – Mind – Soul”, organised with Gillian Kennedy – The Wellness Gypsy, a well-known Holistic Nutrition & Lifestyle Coach. This event dedicated to crew members and the work they do was the first in a series of parallel meetings organised by Benetti to demonstrate the importance of a customer-centric approach even after a yacht’s construction and delivery.

 

All Yachtmaster participants finally got together for dinner at the Eclipse Club, the exclusive bar on the twentieth floor of the W Hotel, where they had the chance to network and exchange views, before bringing the first day’s events to a close with cocktails accompanied by live music at Marina Port Vell.

 

Day2.

The Benetti management team was on hand to offer guests the benefit of their own experience, as was David Seal, who continued to moderate the second day’s events, which consisted of a series of workshops to discuss all aspects in the lifecycle of a custom yacht: from customer engagement and design, via planning and construction, to the importance of a customer-centric approach in the post-delivery phase too, where the dedicated services offered by Lusben and Yachtique (in order the A|B Group division that plays a leading role in the refit and repair business and the division that offers owners decor and interior design services) come into play.

Customer Centricity. Sebastiano Fanizza, Benetti Chief Commercial Officer, demonstrated the value of the customer’s central role throughout the entire sales process, from negotiation to contract signing. Fanizza explained which stakeholders are involved in the decision-making process and how every aspect of this phase, from a psychological perspective too, is managed with the greatest care and attention by Benetti.

Design of Your Dream. With on-stage guests Andrew Collect, Senior Project Manager at the UK-based RWD, accompanied by Rossella De Luzio, Benetti Interior Style Manager, and Andrea Mazzolari, designer at Yachtique, the workshop discussed the approaches the Shipyard uses to turn even the boldest projects into reality. The three speakers described their own experiences and showed guests some examples of the designs, techniques, working processes and products cleverly devised by Benetti based on customer requests.

From a Blank Sheet to the Sea. Benetti management, represented by Ferdinando Pilli, Head of Engineering Custom, Marco Tommaso Coiatelli, Cost Estimation & Precontractual Design Custom, Sebastiano Vida, Custom Megayacht Project Manager and Daniele Moltedo, Production Engineering Department Manager & Warranty Department Manager, illustrated the more specifically technical aspects of the approach Benetti uses to fulfil an owner’s expectations, from understanding the project and construction, right through to the delivery of a 100% custom yacht designed from scratch. The session highlighted how the working process is subject to continuous quality controls and how a precisely-organised timetable is the only way to meet a yacht’s delivery deadlines, while maintaining the high quality standards guaranteed by Benetti from the outset. The Tuscan shipyard is, in fact, one of very few in the world capable of managing the parallel construction of multiple Megayachts and Giga yachts over 100 meters in length, as it recently demonstrated during the iconic Benetti Giga Season: a period of hectic activity for Benetti during which over 2,000 technical staff, engineers, designers and suppliers worked in parallel.

Caring Beyond Time and Space. On stage representing Lusben, Fortunato Di Marco, Sales Manager, and Mirko Marani, Technical Manager, analysed various case histories, demonstrating Lusben’s ability to meet owners’ needs not only in terms of engineering, but also of logistics. Lusben’s facilities in the Viareggio, Livorno, Varazze, Malta and Moscow marinas offer captains and crew assistance across the board through specific training and refresher courses. Also on stage was Andrea Mazzolari from Yachtique, who looks after owner assistance for both yachts under construction and those undergoing maintenance and refit operations.

Further demonstrating that this twentieth edition of Benetti Yachtmaster is an event devised to show how the customer remains the focus of attention even after their yacht has been delivered, the workshops planned on the second day were dedicated to crew members and the work they do. Three members of the IYCA (Italian Yacht Chef Association) gave live demonstrations of how to optimise the management of a mega yacht kitchen both organisationally and from the perspective of ethics and quality; Kiyra Rathbone, The Green Stewardess, demonstrated what resources to exploit and tricks to use to manage a yacht in the most environmentally sustainable way possible.

The day ended with an exclusive celebration, followed by a gala dinner in the Museu Marítim de Barcelona. Symbolically, the dinner was scheduled to take place at 20:20, on February 20, 2020, to pay a final tribute to the twentieth edition of Yachtmaster. The celebrations continued with a party staged in the Arsenale Reale complex in the Old Port area. As well as offering a huge collection of objects and artifacts that speak to the close ties between the city and the sea, the museum also plays host to some impressive and unquestionably fascinating historical ships and was chosen as a way to pay tribute to great explorers through history.

Day 3.

Taking advantage of the hospitality that permeates Barcelona, for many years the world’s graffiti capital because of the sheer number of talented artists who have come to its streets to express their chosen artform, Benetti decided to dedicate the third day of the event to team building, with a guided tour of the Ciutat Vella district. During one session, guests were split into teams to produce cubist-style artworks on subjects linked to Benetti’s past, present or future. They were asked to paint the Custom yacht of their dreams, while drawing inspiration from the art of Pablo Picasso, Salvador Dalì and Antoni Gaudì, three iconic twentieth century artists whose history is entwined with the city of Barcelona. A panel of experts judged the work produced, awarding prizes and acknowledgements to the paintings they felt achieved the right sense of aesthetic harmony from the perspective of their quality and the team spirit created.

 

 

 

 

Previous Post
Next Post

Leave A Comment Cancel

Your email address will not be published. Required fields are marked *

Close

Recent Posts

March 2, 2020
BENETTI YACHTMASTER 2020 ATTENDANCE RECORD FOR THE EUROPEAN EVENT
Tags
Al Habtoor Astondoa Award awards Barcelona Benetti Bentley Bentley Motors Boats boat show Cannes Davidoff Delhaye Gregory Group Dubai ferreti fort lauderdale International boat show Galactica Super Nova Kiton Luminor 1950 Luminor 1950 3 days Acciaio Luxury Marinas Marine monaco Monaco Yacht Show MYBA MYS 2016 news Numarine owners essential Panerai Panerai Boutique Porto Porto Montenegro Radiomir 1940 Radiomir Firenze 3Days Acciaio Sunreef Super Yacht TYHA Award 2017 Volvo Volvo Penta watches Yacht Club Yachting Festival Yachts
Categories
  • Magazine
  • News
  • Yachts
  • Owners essentials
  • Watches
  • Marinas
  • Boats shows
  • Studio
  • Features
  • Uncategorized

Related Posts

June 24, 2025 News
PERSHING TURNS FORTY:AN INCREDIBLE JOURNEY THROUGH HISTORY, INNOVATION AND REVOLUTIONARY MODELS
Pershing celebrates forty years of history and passion for the sea. It’s an anniversary that bears witness to the evolution of a brand with a revolutionary impact on the yachting […]
Read more
June 23, 2025 News
PICTURE PERFECT DAY FOR PICTURE PERFECT SAILING! DAY 2 OF THE ARGENTARIO SAILING WEEK 2025
The weather kept its promise for a beautiful Day 2 of the 24th Argentario Sailing Week, organised by the Yacht Club Santo Stefano with the support of the Municipality of […]
Read more
June 18, 2025 News
ALEXANDER MCDIARMID DESIGN GHOST YACHTS G212
“Alexander McDiarmid’s brilliance shines again in the Ghost Yachts G212, seamlessly blending the G180X’s lean, mean and clean ethos with cutting-edge technology and intricate design. Its aluminium hull and superstructure […]
Read more
June 18, 2025 News
RINA ACQUIRES FINNISH FORESHIP AND CONSOLIDATES IT’S POSITION IN NAVAL ENGINEERING CONSULTANCY
RINA, a multinational engineering, inspection and certification consultancy group, has acquired the entire share capital of Foreship, a Finnish marine and mechanical engineering consultancy company owned by Vaaka Partners and […]
Read more
June 18, 2025 News
48TH EDITION OF CANNES YACHTING FESTIVAL: OPENING OF THE TICKETING
The Cannes Yachting Festival, the inaugural event of the sailing season and Europe’s largest in-water boat show, will open its doors from 9 to 14 September 2025. The ticket office […]
Read more
June 18, 2025 News
AMELS 80 READY FOR A SEA TRIALS
Damen Yachting is delighted to announce the commencement of sea trials for the first Amels 80, an important phase in the journey towards delivery scheduled for this summer. This milestone […]
Read more
June 17, 2025 News
WATER REVOLUTION FOUNDATION LAUNCHES YACHTING’S ROADMAP 2050
Sanlorenzo hosted the third edition of Water Revolution’s Business Leaders Event in Lerici – Italy. CEOs of top 60 industry leading companies were brought together to collectively discuss the adoption […]
Read more
June 17, 2025 News
SUNREEF YACHTS ANNOUNCES STRATEGIC PARTNERSHIP WITH OCEAN INDEPENDENCE IN NEW ZEALAND
Sunreef Yachts is delighted to announce a new strategic partnership with Ocean Independence Auckland, further strengthening the shipyard’s presence in New Zealand’s dynamic yachting market. Ocean Independence Auckland will now represent Sunreef […]
Read more
June 16, 2025 News
FLEXPLORER 146 NASIBA LAUNCHED
Cantiere delle Marche proudly announces the launch of Nasiba, the third unit of the successful Flexplorer 146 series. Built for young adventurous Owners, Nasiba reflects the core spirit of the […]
Read more
June 16, 2025 News
OCEANCO LAUNCHES 111M Y726
Oceanco is excited to announce the launch of Y726 a milestone project that reflects the teamwork behind her creation. Commissioned in 2022 by an experienced and returning Oceanco client, Y726 […]
Read more

The World of Yachts

  • LATEST NEWS
  • YACHTS
  • OWNERS ESSENTIALS
  • WATCHES
  • MARINAS
  • BOAT SHOWS
  • STUDIOS
UK Office
  • The World of Yachts & Boats Ltd
  • Suite 200a, Cumberland House, 80 Scrubs Lane,
    London NW10 6RF, UK
  • +44 208 9699505
UAE Office
  • Gulf Marine Services
  • Office 1302, Al Ameri Tower, Al Barsha Heights
    P.O. 337066, Dubai, UAE
  • +971 4 3639474
Subscribe to get the latest deals!

    Facebook-f Instagram Youtube

    COPYRIGHT © 2025 – THE WORLD OF YACHTS & BOATS

    Welcome Back!
    Create Free Account

    It's free. No subscription required

    or
    Lost your password?