BENETTI SHINES AT 2016 SINGAPORE YACHT SHOW
With last year’s success at the Singapore Yacht Show, Benetti is returning to the show with its dazzling superyacht line-up including the public premiere of the prominent 56mLady Candy, which is the largest yacht displayed at the show. The Benetti also offers the preview of the highly anticipated 50m (164ft) yacht by Henrik Fisker. Benetti will invite the audience to embark on a voyage by launching the brand book -Benetti Inspirations. With the fast emergence of luxury boating in Asia, Singapore has become the region’s most established base for luxury boating covering Southeast Asia.It is the second time for Benetti to participate in this show to demonstrate the brand’s commitment in the Far East and Asia Pacific.
General Manager of Benetti Asia, Mr. NizarTagi comments: “Returning to this year’s Singapore Yacht Show is further reflection of the crucial position Asia plays in Benetti’s success and development globally. We selected Asia as our first region to introduce the all-in-one yacht operation program Dedicated in 2015, adding another milestone for Benetti in the region. We are very proud that Benetti has the capability to provide the entire range in the superyacht segment from a 93ft Delfino to an over 100m giga-yacht to satisfy the customers’ needs in Asia. We are striving to enhance the brand’s reputation, reinforce network partnership, deliver marketing strategies and provide the best brand experience to our customers with both international standards and local expertise.”
Benetti first introduced superyachts to the Asian market in 2010, making Hong Kong as its regional headquarters. The brand has established two offices in the city to enhance interactions and engagement between its valued customers and the team. The sales and marketing office is located in the hustle and bustle business central area, which solidifies the brand’s foothold and expansion across Asia. Celebrating one year of successful operation, Benetti has opened an after-sales office in the luxurious GoldCoast Marina. Under the leadership of General Manager, Mr.NizarTagi, together withNatalie Ye as Marketing Manager, Alberto Giannerini as Service Manager, FedericoCaslini as Dedicated Coordinator, the distinguished team on the ground is dedicated to driving sales growth and setting new standards for after-sales service in Asia.
Benetti has gone from strength to strength thanks to its ‘customer first’ philosophy in Asia over the past six years. Benetti’s primary focus is to cater for its discerning customers by expanding its network with strong inputs from the broker partners, as well as stationing a dedicated 24/7 after-sales team. As the world’s top yacht maker, Bennett has built strong, trusted relationships with leading partners and state-of-the-art refit shipyard across Asia. In this way, Benetti can effectively cover Asia, providing stellar brand experience to its clients in this market. The brand currently has a fleet of 14 yachts based in the Asia Pacific region with 8 in Hong Kong ranging from 93ft to 65m.
