ABSOLUTE Introduction:
Absolute’s history speaks of a determined, innovative team that sees new challenges as opportunities to keep improving and to offer unique boats. The facts prove it, and people can tell. At Absolute, passion and expectations inspire ideas; ideas are shared, and sharing creates outstanding yachts. Here’s how Absolute can make that happen through the words of its spokespeople – the members of the Board of Directors.
A little background knowledge is key to understanding that Absolute’s success has been achieved mainly through the skills, personality and team spirit of its leaders.
The Absolute shipyard was founded by Marcello Bè and Sergio Maggi, in Carpaneto, a small town in the Province of Piacenza, Emilia Romagna, in September 2002. Soon joined by an experienced and far-sighted management team, the company made its way into the boating industry with perseverance and determination within a few years, offering a range of sports boats measuring between 39 and 70 feet. They were an immediate success and were awarded for their style and innovation. In the first 5 years of its foundation alone, Absolute introduced 7 new boat models and launched 250 boats; the company increased its staff and opened a new shipyard.
During the 2008 crisis, which hit the leisure marine industry worldwide, the company’s determined, professional and pioneering character emerged and allowed Absolute to grow, stand out and assert its identity on the international scene. Absolute has been able to react to the crisis and to transform it into its greatest opportunity for growth and global expansion. The shipyard strengthened its advertising investment and expanded its sales network, with dealers in many European and non-European countries.
Always investing rather than retreating, the shipyard undertook the “Absolute Global Project” to bring its boats worldwide. As ambitious as it was challenging, the project aimed at strengthening the company in three key areas: engineering, organisation and communication. Speaking to all boat lovers who perceive its Italian identity – in terms of design quality, as well as in its reliable local customer service – Absolute has received numerous international awards and established an effective sales network over the years. The organisation includes a subsidiary in North America, international events, technical training for local operators through courses and meetings held on site and in various international locations, as well as participation in over 50 boat shows every year.
Absolute continued to grow steadily, season after season, designing and building boats with a distinctive character, inspired by the latest market trends and the needs of boat owners. Featuring optimised space, functionality and undisputed luxury, Absolute boats have always been successful in the market and inspired new trends.
The dynamic, innovative spirit of Absolute’s FLY range excels in style and living space. The strong personality and unmistakable design of the Navetta range continue to impress, offering a perfect synergy of technology, elegance and comfort. A new range will soon be revealed at the Cannes Yachting Festival 2021 – the Coupé range – and will certainly, and once again, be out of the ordinary.
Absolute’s history is a constantly evolving success story because it speaks of a passionate, experienced team that shares planning and foresight, creativity and concreteness, experience and customer focus every day.
