A. Lange & Söhne attends the Concours of Elegance 2021
From 3 to 5 September 2021, fans of exclusive classic cars will come together at the Concours of Elegance to admire some of the most important cars of all time. The carefully curated event will take place once again this year in the royal grounds of Hampton Court Palace near London. To mark the 95th birthday of Queen Elizabeth II, 95 of the best British cars built from 1926 onwards will be on display, milestones of mobility that are of immense value due to their special character and fine technical and aesthetic differences.
This exceptional car show will be greatly enriched by the presence of A. Lange & Söhne, a traditional luxury brand that has been the main sponsor of the Concours of Elegance since 2018. As is the case with the mobile exhibits, the fine timepieces by A. Lange & Söhne also have subtle differences. Inimitable design, double-assembled movements and the technical expertise underpinning the “Made in Germany” ethos are what make these masterpieces from the Saxon manufactory so unique.
“Cars and watches represent values that are important to us,” says Lange CEO Wilhelm Schmid, who knows both worlds well, being the car and watch enthusiast that he is. “Particularly when they are made in such a way that triggers passion. Cars represent freedom and independence. Watches symbolise the preciousness of time. We move and identify with them. They are close to us and fascinate us in equal measure. Creative people exploit mechanics and design to give them shape and make them touching and inspiring works of art. This forms the basis of our partnerships in the classic car segment.” For Wilhelm Schmid, this year’s event is especially significant: “The Concours of Elegance is inspired by the atmosphere of its surroundings and encounters between people who all share the same passion. The beauty of the vehiclesassembled here can only fully unfold in this special environment. And the fascination of a high-quality watch is best conveyed when you have it in your hand or – even better – put it on.”
