SANLORENZO UNVEILS SHE AT CANNES YACHTING FESTIVAL AS STRONG GROWTH AND SUSTAINED DEMAND UNDERPIN THE NEXT PHASE OF INNOVATION
Sanlorenzo has unveiled the next chapter of its long-term development at the Cannes Yachting Festival, led by the world premiere of SHE, a unique 25.5-metre yacht that brings the company’s rich heritage into dialogue with contemporary Italian design, advanced technology and evolving expectations of life at sea.
With the first five units already secured by owners ahead of her public debut, SHE takes centre stage within Sanlorenzo’s significant Maison-wide presence at Europe’s leading yachting showcase. The yacht represents one of the clearest expressions yet of Tomorrow’s Timeless, the philosophy guiding the evolution of the brand through visionary progress and timeless elegance.
“Our ambition is to keep evolving with discipline,” said Massimo Perotti, Executive Chairman of Sanlorenzo. “That means preserving what makes Sanlorenzo distinctive while continuing to invest in the ideas that can shape our future. The strength of the business gives us confidence to do that with a long-term perspective, while remaining focused on quality, exclusivity and the relationship we have with each owner.
“Premiered here in Cannes, SHE has a special meaning for Sanlorenzo, bringing together where we come from and where we are going. She reflects the elegance and craftsmanship that have defined our company for almost seventy years, interpreted through the design, technology and sensitivity of today.
“That same philosophy now extends across an increasingly comprehensive and complementary portfolio: through the continued innovation of Sanlorenzo and Bluegame, and through Nautor Swan, whose extraordinary heritage gives us another distinctive platform for long-term growth.”
Momentum brand differentiation translating into sustainable growth the world premiere of SHE comes at a time of continued commercial strength for Sanlorenzo, with growth across key financial indicators and sustained international demand reinforcing the resilience of the Group’s business model.
During H1 2026, Net Revenues New Yachts increased by 35.4% year-on-year in the Americas, 35.8% in Asia Pacific and 22.7% in Middle East Africa. Order Intake rose by 18.3% to €496.4 million, with Q2 2026 marking the eighth consecutive quarter of year-on-year growth.
Gross Backlog reached €1,498.9 million, with 89% secured by final clients, while Net Backlog stood at €1,027.6 million, providing strong visibility over future production.
Sanlorenzo has consequently confirmed both its 2026 Guidance and 2026–2028 Business Plan targets, while maintaining a Net Cash Position of €49.4 million as of 30 June 2026, following €37.0 million in dividend payments.
The results reflect a business model centred on long-term value rather than volume, combining disciplined production, Sanlorenzo’s Made to Measure approach, continued investment in innovation and design, and close relationships with an international community of owners and connoisseurs.
As client priorities increasingly shift towards wellbeing, longevity, privacy and emotional experience, Sanlorenzo continues to differentiate itself through yachts designed around space, tranquillity, connection with the sea and highly individual ways of living on board.
This sustained momentum provides a strong foundation for the second half of 2026, with further product premieres planned throughout the autumn boat-show season and continued innovation across the Group’s portfolio.
Ten years of culture as a source of inspiration and differentiation the year 2026 also marks a decade since the beginning of what has evolved into Sanlorenzo Arts, reflecting ten years of dialogue between the Maison and the worlds of art, architecture and design.
Beginning with Sanlorenzo’s presence at Art Basel Miami Beach in 2016, the initiative has developed into an extensive programme of institutional partnerships, commissions and exhibitions. These include relationships with Art Basel and the Peggy Guggenheim Collection, alongside Sanlorenzo’s support for the Italian Pavilion at the Venice Biennale.
The opening of Casa Sanlorenzo in Venice in 2025 established a permanent home for this cultural dialogue. Its first full-year programme in 2026 includes Waves, Sanlorenzo’s first proprietary exhibition presented during the Venice Biennale, as well as participation in Homo Faber in Città, organised by the Michelangelo Foundation.
Over the past decade, this engagement with culture has become an increasingly distinctive element of Sanlorenzo’s identity, introducing perspectives from art, architecture and design into the Maison’s approach to creativity, experience and innovation.
Road to 2030: From technology to implementation at Cannes, Sanlorenzo also outlined further progress in its Road to 2030 strategy, reinforcing its commitment to investing in technologies and solutions capable of reducing the environmental impact of yachting.
A significant milestone is the RINA certification of Sanlorenzo’s Life Mystic project, which focuses on reducing emissions from internal combustion engines through the use of methanol. The bi-fuel engine prototype has been completed and testing concluded, with future market introduction expected to align with alternative-fuel availability and owner demand.
Sanlorenzo’s focus is also expanding beyond the yacht itself to the infrastructure required to enable wider adoption of alternative technologies.
Through the Venice Call for Maritime Action, presented during Venice Climate Week 2026, the company is encouraging policymakers, ports, coastal cities and industry partners to accelerate the development of alternative-fuel and electrification infrastructure.
Sanlorenzo is also supporting the development of the Mediterranean’s first biomethanol production facility at the Port of Olbia in Sardinia.
In parallel, the company continues to increase the use of lower-impact materials throughout its yachts. These include alternative teak introduced aboard SHE, low-emission resins in composite structural components and the exploration of natural fibres for selected yacht components.
A new strategic collaboration with BYD Energy Storage is also focused on developing next-generation onboard battery and energy-management systems for superyachts. The partnership establishes BYD Energy Storage as Technology Supplier and Official Battery Supplier to Sanlorenzo, creating a framework for joint research and development in battery performance, energy efficiency and onboard electrification.
Together, these initiatives reflect a broader principle within Sanlorenzo’s innovation strategy: advancing technology alongside the infrastructure, partnerships and owner experience required to make its implementation meaningful.
Three distinctive brands, one complementary portfolio as demonstrated in Cannes, Sanlorenzo’s philosophy of purposeful innovation now extends across multiple segments of yachting through the distinct identities of Sanlorenzo, Bluegame and Nautor Swan.
Each brand contributes its own heritage, character and expertise to an increasingly complementary portfolio designed around different owner experiences.
Sanlorenzo brings its Made to Measure philosophy, craftsmanship and design leadership to motor yachts and superyachts. Bluegame explores unconventional approaches to moving across and experiencing the water, acting as a laboratory for emerging ideas and technologies. Nautor Swan brings six decades of sailing heritage, performance and craftsmanship, supported by a distinctive international community.
The Group’s development is supported by an established management structure for its next phase of growth, with Tommaso Vincenzi leading the Sanlorenzo brand and Gianguido Girotti serving as CEO of both Bluegame and Nautor Swan, alongside the Group’s senior functional leadership.
Across the portfolio, the strategy remains centred on five enduring strengths: pioneering technology, innovation within tradition, operational excellence, a distinctive international distribution network and a brand-led, owner-centric approach.
‘The Bluevolution’: A new era for Bluegame Cannes also marks an important new chapter for Bluegame, with the world premiere of the BG64, the first major product introduction under Gianguido Girotti’s leadership.
The new model brings Bluegame’s distinctive architectural approach to the 64-foot segment, combining the open spatial continuity developed through the BG74 with the proven platform of the BGX63.
The BG64 completes the BG range while remaining grounded in the four principles that define the brand: a unique concept, unconventional personality, marine seaworthiness and deep technical expertise.
Its debut marks the beginning of what Bluegame describes as ‘The Bluevolution’ the next stage in the development of a brand built around challenging established categories and creating new ways to experience the sea.
Meanwhile, Nautor Swan begins its 60th anniversary celebrations with the Swan 80, opening a new chapter for the Maxi range and bringing true Maxi capability into a more agile, owner-focused format.
Together, these launches demonstrate how the Group’s expanding portfolio creates new opportunities while preserving the individuality, heritage and expertise of each brand.
For Sanlorenzo, the Cannes Yachting Festival brings together product innovation, brand development and sustained business performance as evidence of a strategy built around the relationship between innovation and tradition continuing to evolve while preserving the qualities that have made the Group’s brands distinctive over time.
It is this balance between enduring character and continual progress that defines Tomorrow’s Timeless.
