ITAMA POWER CIRCLE: ITAMA’S MAGIC ENCHANTS PORTO ROTONDO
Owners and invited guests gathered in Porto Rotondo from 10 to 12 July for Itama Power Circle 2026, an exclusive celebration of the brand’s unmistakable blend of elegance, freedom and open-air cruising, highlighted by the unveiling of the new Itama 70.
Set against the stunning scenery of the Costa Smeralda, the three-day event welcomed members of the Itama community for a programme dedicated to life at sea, Italian lifestyle and the brand’s enduring heritage.
The complete Itama fleet took centre stage throughout the event, with the all-new Itama 70 displayed at Marina di Porto Rotondo, where guests had the opportunity to step aboard and discover the yacht firsthand.
Hotel Sporting Porto Rotondo served as the event’s main venue, hosting a series of experiences designed to immerse guests in the Itama lifestyle. From a relaxed poolside aperitif to the opening gala dinner accompanied by live entertainment, every occasion reflected the brand’s sophisticated yet effortless character. The inaugural evening culminated in the official presentation of the new Itama 70, dramatically revealed against the Sardinian coastline as a spectacular fireworks display illuminated the bay, marking the official opening of the 2026 Itama Power Circle.
The following day celebrated the pleasures of cruising and the beauty of Sardinia’s coastline. One of the event’s defining moments was the fleet parade, as a coordinated procession of Itama yachts cruised through the crystal-clear waters, allowing owners and guests to experience the brand’s signature combination of performance, timeless design and exhilarating open-water freedom.
The day’s celebrations concluded at Phi Beach, transformed for the occasion in unmistakable Itama style. With the Mediterranean sunset providing a spectacular backdrop, guests enjoyed an elegant evening where music, hospitality and the natural beauty of Sardinia combined to create a memorable atmosphere.
Reflecting on the event, Ferretti Group Chief Executive Officer Stassi Anastassov said: “The Itama Power Circle was far more than a gathering. It celebrated a community united by one of the purest expressions of freedom on the water and by a brand that embodies an authentic Italian way of living the sea. Seeing so many Itamas cruising together through the crystal-clear waters of Sardinia was a powerful reminder that some brands are not simply owned—they are lived.
“Itama holds a unique place within Ferretti Group’s portfolio of iconic brands. Effortlessly elegant, uncompromisingly authentic and unmistakably Italian, it represents the timeless pleasure of open-air cruising and a distinctive lifestyle on the water.
“Presenting the new Itama 70 to owners who know and love this extraordinary brand was therefore a very special moment. I am convinced it will become the next icon in Itama’s remarkable history, capturing the timeless elegance, craftsmanship and free spirit that have made Itama one of the great names of Italian boating.”
This year’s Itama Power Circle was supported by an exclusive selection of partners, each sharing the brand’s commitment to excellence and premium experiences. Private aviation specialist Flexjet provided selected guests with exclusive flight experiences, while official automotive partner Range Rover welcomed visitors to the Range Rover Bespoke Studio.
Hotel Sporting Porto Rotondo hosted both guest accommodation and the opening evening’s celebrations, while Phi Beach provided the setting for the second night’s event. Marina di Porto Rotondo served as the home of the Itama fleet throughout the gathering and also featured the temporary Itama Café terrace.
Italian hospitality was further enhanced by food and beverage partners Marchesi Antinori, which presented a curated selection of premium wines, alongside Campari, serving its signature cocktails. Additional partners included Dolce&Gabbana, Garmin, which supplied the fleet’s lighting systems, My Style Bags with personalised gifts for guests, Seabob, and Sebago, which opened a dedicated pop-up boutique showcasing the exclusive Itama collection. Together, the partners helped create an event that seamlessly combined luxury cruising, exceptional hospitality and refined Italian style.
