SANLORENZO LAUNCHES SHE: ROOTED IN TRADITION, BUILT FOR TOMORROW
Sanlorenzo celebrates the launch of SHE, as the first yacht in its new Sanlorenzo Heritage line enters the water ahead of her world première at the Cannes Yachting Festival this September.
Representing the latest evolution of Sanlorenzo’s design philosophy, SHE reflects a more understated approach to luxury yachting, where longevity, authenticity and purposeful design take precedence over excess.
A seamless fusion of innovation and heritage, SHE reimagines the timeless elegance of 1960s yacht design through contemporary naval architecture and craftsmanship. Her exterior styling is by Zuccon International Project, while the interiors have been created by Piero Lissoni of Lissoni & Partners.
Created for owners who appreciate timeless design over fleeting trends, SHE embraces the principles of balance, proportion and simplicity. Fluid transitions between indoor and outdoor living spaces, thoughtfully designed volumes and a strong focus on the onboard lifestyle create an environment that is both contemporary and enduring.
The market has already responded enthusiastically to this new concept, with the first five units sold ahead of the model’s official global debut.
Launched today in Ameglia, SHE will make her world première at the Cannes Yachting Festival from 8–13 September, introducing a new chapter within Sanlorenzo’s yacht portfolio, which spans vessels from 24 to 74 metres.
Massimo Perotti, Executive Chairman of Sanlorenzo, commented: “Innovation rooted in respect for tradition, SHE demonstrates how the most enduring ideas continue to inspire when reinterpreted with a clear and conscious intent.
Echoing the elegance and balance of the classic navetta through contemporary design and cutting-edge technologies, SHE embodies our belief that true luxury is not measured by trends, but by its ability to endure and remain relevant over time. This is the essence of Sanlorenzo.”
