DIRECT PROXIMITY: HEESEN ESTABLISHES MONACO PRESENCE AND APPOINTS LYAM LAST

Heesen Yachts announces the opening of a new dedicated sales office in Monaco, marking a significant step in the shipyard’s renewed commercial strategy. Following its transition back to operating as a Dutch, family-owned business, Heesen is investing in long-term relationships and stronger regional support through primary service and sales hubs in key yachting markets.

Located in the heart of the Mediterranean, the new hub provides a direct link between the shipyard in Oss, its international clientele, and the brokerage community, ensuring a higher level of personalised service and accessibility.

By establishing a local presence, Heesen ensures its expertise is directly accessible to owners, brokers, and designers. The office serves as a collaborative environment, facilitating a more responsive service and closer engagement with the shipyard’s technical resources.

Joining the Sales team as Sales Manager, Lyam Last brings a data-driven perspective to Heesen through his experience as founder of the monitoring software company Nauticare, adding a strong focus on operational intelligence and practical insight. Grounded in a lifelong connection to yachting and a respect for the shipyard’s Dutch heritage, he offers an international outlook to the sales function. His approach is relationship-driven, focused on the practicalities of the yachting lifestyle and dedicated to bridging Heesen’s legacy with the expectations of owners who value authenticity.

Jeroen van der Meer, CEO of Heesen Yachts, commented on the expansion: “Our objective is to bring back the family-led dedication that defines Heesen. As we plan for the future, it is important to have teams located in key yachting regions. I am pleased to welcome Lyam to our team; his respect for our craftsmanship and heritage ensures we are better positioned to support our owners and the brokerage community as we continue to build their lifetime dreams. The Monaco office will support both existing Heesen owners and prospective clients, providing direct access to the shipyard’s expertise in naval architecture, engineering, and custom yacht construction. A local presence enables closer collaboration with owners, managers, and brokers active in the region, ensuring that Heesen’s sales operations remain grounded in the shipyard’s heritage while providing a tailored, authentic experience for the international yachting community.”