Officine Panerai unveils its New WFC Boutique in Beijing

Officine Panerai, the Florentine luxury watchmaking company, announces the opening of its boutique in Beijing inside the Wangfu Central (WFC) at Wangfujing, one of the most known shopping area in China. With a concept created by the Spanish architect and designer Patricia Urquiola, the new boutique has an area of 56 square meters.

Inspired by the main characteristic themes of Panerai, such as the Florentine origins, the link to the nautical world and the strong Italian heritage, the Spanish

architect used veined Italian marble “calacatta luccicoso”, burnished brass, bronze and a special “reeded” glass, undulating and transparent, as clear reference to the world of the sea.

A large Wall Clock welcomes clients and enthusiasts visiting the boutique, recalling one of the most iconic Panerai dials: that of Luminor Marina, with the

characteristic small seconds counter at 9 o’clock and numbers and dial particularly bright. The boutique is welcoming, sophisticated, contemporary and

elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space. With the new opened Urquiola boutiques, Officine Panerai now has 10 boutiques in China and 75 worldwide.