ISA YACHTS ENTERS A NEW ERA

ISA Yachts continues to implement its development strategy, with the goal of confirming its standing as a leading global megayacht builder.

“Since  its  foundation  in  2001,  ISA Yachts  has been a champion of excellence in quality,materials,finishings, technology and design,creating luxury mega yachts (32 units built so far  in  the 36 to 66 metre range) that feature  a high level of personalisation and a recognizable“Made in Italy”style,”says ISA Yachts Chairman and CEO Giuseppe Palumbo.

A sporty, dynamic mood, top level performance and sophisticated styling gohand-in-hand with  the  style  and  design  features  that  ensure  ISA  models asuniquely  recognizable, the most evident examples being the big arch that establishes a link between the cockpit and the superstructure, the continuity of the stairways in the stern right up to flybridge level,the big side windows,and details inspired by the automotive industry.

“The challenge we have set the designers, several of whom have a consolidated working relationship   with   the   brand,”underscores ISA Yachts general manager Francesco Carbone,“is to work on the yachts’ distinctive features and transform them into true iconic elements as a way to strengthen the brand’s identity. In this mission,they are  supported by over 50 years’ of consolidated refitting experience at the highest levels.”

“ISA Yachts is a relatively young company,”explains  marketing  and  communication manager Daniela Spinelli, “one which right from the outset has boldly expressed distinctive features that have driven quickly to success. We have extensively worked with designers and naval architects, listened carefully to the feedback received from our owners in order to  implement an effective strategy that we believe will contribute to further assert the brand’s positioning and awareness on international markets.”design conveys”.