The innovative marine/automotive partnership behind the creation of the debut Silver Arrows Marine “Granturismo” motor yacht is to be the focus of attention in a special innovation forum at the world’s largest exhibition of marine leisure industry equipment. Silver Arrows Marine’s place in the spotlight comes just weeks after its first yacht, the 14m ARROW460-Granturismo, caused a sensation at its public launch at the Monaco Yacht Show this year.
Arrow460-Granturismo is the unique luxury motor yacht that captures the sensual purity and dynamism of a Mercedes-Benz automobile. Starting as a completely clean-sheet design and taking an entirely bespoke manufacturing approach, the 14m yacht is the result of close collaboration with Mercedes-Benz Style and a long- held vision to harness automotive inspiration for a 14m motor yacht unlike all others.
“To be able to showcase what we have achieved with our first Arrow460-Granturismo at the epicentre of marine innovation is a great honor for us,” said Paolo Bonaveri, Global Marketing and Communication Director.
“Innovation is central to everything that Silver Arrows Marine does – design, prototyping, partnerships, materials, functionality and manufacturing. Even our retail model offers an innovative new approach to buying a motor yacht. Our Granturismo yacht comes with no preconceptions, just an innovative spirit that challenges everything – for a result that left people awe-struck when they saw the yacht in the flesh at Monaco. The team looks forward to sharing the Silver Arrows Marine vision with such an illustrious audience.”
The METS (Marine Equipment Trade Show) is at the RAI Amsterdam on 15-17 November 2016. The show is the largest of its type in the world, attracting 22,000 marine leisure industry professionals from 112 countries. The number one reason for attending is innovation – the reason why the Silver Arrows Marine project was chosen to take centre stage in the prestigious ‘Innovation LAB’ section of the show.
The Silver Arrows Marine team will be sharing its secrets of innovation in the Innovation LAB (Hall 6 at the 2016 METS the 15th of November at 12.30hr).
