DUTCH SUPER YACHT CLUSTER GOES FROM STRENGTH TO STRENGTH

The latest super yacht figures have just been released and they make excellent reading for the Dutch industry. Holland was responsible for a quarter of the world’s deliveries in terms of value in 2015. According to the data of Super Yacht Times, the Dutch yards launched 22 super yachts worth some €1.18 billion in total. This represents an average of €54 million a yacht, twice that of the average build worldwide (€26.7 million).

The members of the HISWA Holland Yachting Group lead the way. The association’s A-listyards and suppliers also took orders for another 24 super yachts during 2015, with anaverage length of 56 metres. This impressive, future-securing portfolio represents anincrease of 26.3% on the 2014 figures. Some 22 super yachts were launched in 2015, sixmore than the previous year, or an increase of 37.5%.

GROWTH

The total length of these 2015 deliveries gives Holland a 19.1% market share globally, a riseof over 7% on the 2014 figures whilst the forecast for this year is 25 deliveries with a totallength of 1425 meters. “The Dutch super yacht cluster is clearly in a very healthy condition,”comments Jeroen Sirag, export director of the HISWA Holland Yachting Group. “In additionto these impressive figures, we have seen yards such as Amels, Feadship, Hakvoort andMulder Shipyard all launch their largest projects to date in 2015, while Holland Jachtbouw,

Heesen, Oceanco and Royal Huisman have all invested heavily in their facilities to win newcontracts and manage growth.”

The Dutch equipment suppliers have also amply showcased their ability to provide thehighest quality and latest technologies. A recent survey showed that 61% of suppliers areexpecting the first half of 2016 to be a further improvement on the same period in 2015, ayear in which they increased revenues by 6%.

THINK YACHTS, THINK HOLLAND

Sirag is also pleased with the current results of the marketing campaign ‘Think Yachts, ThinkHolland.’ Started beginning 2014 and focused on three key areas that set the Dutchsuperyacht cluster apart, namely heritage, innovation and creativity. “As more than a quarterof the Netherlands lies below sea level, the need to keep the sea at bay has alwaysprompted the Dutch to embark on major feats of engineering and technology. Our newbranding strategy stresses these aspects. As well as the way in which the interests of 40individual Dutch superyacht companies are well served by being united in our association.

Holland is unique in this respect for the way both yards and suppliers have joined forcescollectively to promote their country and products in a destination-driven way.”

“Our goal is to ensure that when people consider buying a superyacht or superyachtequipment, they recognise that the best possible value is to be found in Holland first. Istrongly believe that the Dutch superyacht cluster will continue to lead the world for manyyears to come.”

FACTS AND FIGURES DUTCH SUPER YACHT CLUSTER

(source: Super Yacht Times)

2016

Forecast                              25 deliveries with total length of 1425 meter in total

2015

Netherlands                       22 deliveries worth €1.18 billion (€54 million per yacht)

Netherlands sales            24 yachts sold measuring 1339 m in total (55.79 m average)

Worldwide                        147 deliveries worth €3.925 billion (26.7 million per yacht)

2014

Netherlands                       16 deliveries worth €660 million (€41 million per yacht)

Netherlands sales            19 yachts sold measuring 1152 meter in total (60.63 m average)