The organizers of Bund Classic are delighted to announce the participation of Vertu at the forthcoming second edition
of Bund Classic. The English manufacturer of high-end mobile phones will introduce its latest products as
well as its exclusive partnership with Bentley during the four days event to be held in Shanghai
from October 17th to 20th at the beautiful No.1 Waitanyuan venue
Vertu has chosen Bund Classic as a key platform to showcase its wide range of unique mobile phone and its latest association with the prestige automobile world.
Vertu, the English manufacturer of luxury mobile phones, has indeed entered recently into a five-year partnership deal with Bentley, a brand synonymous with British craftsmanship, contemporary elegance, luxury performance and technology.
Chief Executive Officer, Massimiliano Pogliani commented: “Vertu is the contemporary embodiment of English craftsmanship. We are an understated, luxury brand and we wanted to work with an automotive partner that reflected our own positioning.”
He continued: “This partnership allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams, based on a relationship that goes far deeper than the utilisation of materials and cues on design. We’re confident that the Vertu for Bentley phones will appeal to our mutual customers’ desire for sophistication, craftsmanship and precision engineering.”
At the headquarters of Bentley in Crewe, Wolfgang Dürheimer, chairman and CEO of Bentley Motors, said: “Bentley’s new partnership with Vertu brings together two world-leading brands, defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.
“Exclusive Bentley content will appeal to drivers, travelers and brand enthusiasts, through a partnership that delivers on both technology and touch. Today, we see the marriage of two great brands with an international presence and quintessential British heritage and character. The unique experience of luxury and performance inherent in every Bentley has now found further expression in the world’s most desirable mobile phone.”
The first ‘Vertu for Bentley’ phone is planned for launch in October 2014. It will be followed by four further distinctive luxury smartphones, each of which will encompass authentic and iconic Bentley design elements and luxury lifestyle services. Exclusive Bentley experiences and the latest Bentley content for owners and enthusiasts will be consolidated in an application on the device.
