Zenith Watches Introduces NBA Star Russell Westbrook

Zenith, the first industrial watch manufacturer in history, is pleased to announce Oklahoma City Thunder Point Guard Russell Westbrook as its new brand ambassador. Having earned fame thanks to its legendary El Primero caliber, Zenith chose Westbrook for his commitment to excellence, skilled technique and innovative style – values shared by these two visionaries.
“As a professional basketball player, I’m continually striving to do better and reach new heights in my career. I feel that’s something Zenith and I share,” said Westbrook. “I am excited and honored to be a part of a brand with such a rich history and immense creativity. In so many ways, the brand’s ideals and my passions overlap, making this a great partnership”.
Jean-Frederic Dufour, CEO of Zenith Watches explains the partnership: “Since the beginning of its history, Zenith has always been a keen supporter of human skill and talent by accompanying personalities and people in their enterprises.” He adds, “Russell is a true talent in his craft and we are very happy to have found in him a person that shares our philosophy of putting innovation, creativity, and fearlessness at the forefront of each activity. As one of the NBA’s most unique dressers, Russell’s daring style has made him an icon both on and off court. I am deeply moved that I am now able to call him a friend of the brand.”
Gearing up to celebrate its 150th anniversary in 2015, the brand with the guiding star anticipates an exciting year with the addition of Russell Westbrook as Brand Ambassador.