The inaugural evening of the new zenith pop-up boutique which has opened on the prestigious Place Vendôme in Paris, took place on Nov 28th 2017. JulienTornare, CEO Zenith and Arnaud Vidal, Director Zenith France, welcomed a large number of the brand’s guests to a festive occasion with distinctive Swiss flair.
The exceptional evening in the highly symbolic setting of the famous Parisian square, regarded as one of the most luxurious in the world, facilitated a relaxing social occasion punctuated with playful nods to the homeland of watchmaking. Sampling traditional dishes while enjoying the musical entertainment provided by “Les trois Jean” Alpen horn trio: the quintessentially Parisian venue was pervaded by a resolutely Swiss ambiance. Renowned mixologist Etienne Descoings, famous for his sharing on social networks, was also present, practicing his art and concocting explosive cocktails.
With ist160 sq.m surface area, the Vendôme boutique is the largest ever opened by Zenith. It reveals a sophisticated universe imbued with a chic and refined atmosphere, enabling Zenith to reveal the scope and diversity of its skills in an inimitably elegant manner. Over the next few months, the pop-up store will present more than 80 watches fully representative of the brand’s expertise and innovation ability. The store will also offer a preview of the 2018 new releases and two special Vendôme editions. On the entertainment front, exclusive events on the program include breakfast, after-work events, cocktails, press briefings and other customer experiences, including gourmet dinners crafted by the Michelin-starred chef Patrick Pignol. Judging by his first evening admirably reflecting the Maison’s prevailing innovative and dynamic mindset, Zenith is making a grand entrance that promises to make a lasting impression on this legendary venue dedicated to luxury and outstanding craftsmanship.