In a world where demands on time and attention pull us in countless directions, the most valuable experiences simplify life rather than add complexity. And this should naturally extend to the experience of building and owning a custom yacht.
Oceanco has observed a growing cohort of owners who want to build custom yachts in a way that reflects their shifting priorities and perspectives as a result of today’s rapid pace of life. They are generally younger than yacht owners of the past, but there are also the ‘young minded’ members of the older generation who are keeping up with emerging perspectives, values and trends.
With multiple companies to run and interests spread across the globe, they are time-poor but still have rightfully high expectations when it comes to quality and service. Which is why Oceanco has made the conscious decision to re-enter the 80m market with a bold new proposition, created especially for this clientele. This sits alongside Oceanco’s award-winning fully-custom, refit and rebuild offerings, the latter of which are seeing increased popularity among existing owners looking to update their yachts.
Simply Custom offers the opportunity to acquire a yacht with Oceanco’s outstanding pedigree, while streamlining the process and focusing on what matters most to today’s owners. Available from approximately 80m (262ft) in length, or 2,500-2,700GT, Oceanco has created a contemporary foundation that delivers the flexibility to include the most exciting and inspiring design features, alongside the exceptional technical standards and collaborative approach for which the builder is recognized.
“We created Simply Custom because we saw there was a growing demand to build custom yachts in a new way. Owners still want the very best quality in their yachts, and to have something designed and built just for them. But they have less desire to focus on every detail in the process. They expect to entrust technical matters to experts like Oceanco and our partners. And, perhaps most importantly, they want building a yacht to be simple and fun. We must never lose sight of the fact that yachting should be fun!” explains Oceanco’s Group Marketing Director, Paris Baloumis.
To kick off the Simply Custom offering, Oceanco has collaborated with 17 studios to create what is surely the largest portfolio of yacht designs ever produced for a single technical foundation. The Collection showcases exteriors penned by long-established designers alongside a new generation of creative talents. It is intended to provide inspiration for a full spectrum of tastes and lifestyles, with a solid appreciation for how today’s yacht owners want to spend their time onboard.
And to enhance the inspiration of owners on their Simply Custom journey, Oceanco has partnered with five interior design studios.
Typically configured with an owner’s stateroom and six guest suites, Simply Custom’s flexible layout allows for additional suites, multipurpose lounges, an inside or outside cinema, a wellness area and gym.
Oceanco’s technical experts worked alongside Lateral Naval Architects to develop a technical package for Simply Custom that allows for an intuitive customization approach that is simple to understand and implement, offering solutions tailored to lifestyle needs. These include watersports and diving packages, an entertainment package and enhanced sustainability via a smart-eco package.
Naturally, the Simply Custom technical foundation features a state-of-the-art, all-electrical propulsion and energy architecture system. Optimized to undertake even the most demanding of programs, it ensures a Simply Custom yacht delivers on every level. And of course, onboard comfort is guaranteed, thanks to Oceanco’s exceptional noise, vibration and seakeeping standards.
“Custom building is a core part of our DNA; we will always create yachts that are uniquely tailored to each owner. And we see Simply Custom as a logical development for Oceanco, sitting alongside our fully custom yachts and Life Cycle Support refit service, which will always be a part of our offering. The feedback so far has been positive, and we have experienced a definite appetite for this new approach to buying an Oceanco in an approachable, fun and streamlined way,” added Marcel Onkenhout, Oceanco’s CEO.
Earlier this year Oceanco made waves with its revolutionary rebuild of H, which showed the world the potential scope and benefits of transforming an existing yacht. With many new build slots filled major refits and rebuilds provide an appealing alternative. Oceanco lends its experience from some of the most challenging and innovative yacht construction projects in the world to refits and rebuilds requiring significant structural and technical work.
Through her transformation – in effect, a new kind of new build – H was brought in line with modern standards in terms of technology, safety, capability and sustainability. It was Oceanco’s ambition that this landmark project might inspire owners of existing yachts to benefit from the gift of time while adding value to their ownership experience as well as the planet. Through this approach, explains Baloumis, icons have the potential to become the new faces of tomorrow.
Full details of Simply Custom will be revealed during the Fort Lauderdale International Boat Show, with more in-depth exploration of The Collection expected in the coming weeks. To stay updated, come and visit us at the Superyacht Village stand #10 and follow Oceanco on social media at @oceancoyacht.
