During the Land Rover event in the exceptional frame of Milan Design Week, took place the exclusive award ceremony of the Land Rover Born Awards 2018 edition, which rewards young creative talents and international excellences who have distinguished themselves in the field of “peerless” design.
Riva Yachts won a special prize as international excellence in the “yachting” category for craftsmanship, unmatchable quality, innovative but always functional design. Giordano Pellacani, Riva Sales Director, and Mauro Micheli, Designer of OfficinaItaliana Design, received the award from the hands of Jean Christophe Chopin, founder and CEO of BORN. After the awards ceremony, Pellacani and Micheli were accompanied by Gerry McGovern, Land Rover Chief Design Officer, to discover the exhibition that celebrates the Land Rover’s bespoke soul: a metaphorical representation of the pioneering spirit of the brand that sees in the new Range Rover SV Coupé maximum expression of “peerless” design, in a game of suggestive projections, scents and sounds inside a virtual forest.
