Ferretti Group continues to triumphantly ride the wave of cutting-edge nautical innovation, lining up a fleet of 6 fabulous yachts in Düsseldorf. There will be two premières: Riva Dolceriva, making its debut on the German market, and a world première, a Pershing Generation X model in the 50-to-70 feet segment.
BOOT, to be held from 18th to 26th January, is the ideal stage for presenting a preview of the latest news and flagship products of the new nautical season, thanks to the significant numbers: over 1,800 exhibitors, 900 of which from more
than 60 countries.
The crowds flocked to the magnificent stand (Halle 6, stand D28) thanks to the innovative concept featuring original and welcoming lounges, each dedicated to one of the Group’s brands, and a very spacious VIP area complete with cocktail
bar.
The two premières will be accompanied by a number of the Group’s hugely successful models:
- Ferretti Yachts 670 and Ferretti Yachts 780
- Riva 90’ Argo
- 48’ Wallytender
As always, the new projects will be presented during the inaugural press conference, featuring those from Riva, Pershing, and Ferretti Yachts, in addition to the ones already announced in the last few months, like the long-awaited TØ
project. Pershing’s new range redefines the boundaries of the 25-to-40-metres market segment, revolutionising the concept of sports yachting and setting game-changing standards of yachting pleasure, with strong points like high technology, unrivalled performance, and the unique style created by Fulvio De Simoni. The appointment will also be an opportunity to look back at the past year and forward to 2020.
At BOOT 2020, Ferretti Group’s partnerships with prestigious Italian and international brands will continue: Jaguar Land Rover, official automotive partner; La Scolca winery of Gavi will enchant visitors with its selection of fine
wines; Seabob will display its limited edition models created ad hoc for the Group’s brands; Mogi Caffè will delight guests with the best Italian coffee blends; Flos and 8-Light will furnish exclusive LED lamps; and Slam will supply the uniforms of the Ferretti Group crew.
